{"id":760,"date":"2019-11-11T05:45:53","date_gmt":"2019-11-11T05:45:53","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=760"},"modified":"2022-07-22T08:12:13","modified_gmt":"2022-07-22T13:12:13","slug":"earn-more-clicks-with-animated-gifs","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/earn-more-clicks-with-animated-gifs\/","title":{"rendered":"Earn more clicks with animated GIFs"},"content":{"rendered":"<p>Animated GIFs are fantastic ways to spur audience engagement. And now it\u2019s possible to add animated GIFs to your VerticalResponse emails.<\/p>\n<h2>There are a lot of great reasons to add GIFs to your emails:<\/h2>\n<ul>\n<li>Tell stories in a visually engaging way<\/li>\n<li>Command attention for calls to action: animated \u201cbuy now,\u201d \u201cread more\u201d and \u201cdonate\u201d buttons motivate clicks<\/li>\n<li>Showcase product functionality without lengthy text paragraphs<\/li>\n<li>Explain difficult concepts with simple visuals<\/li>\n<li>Convey cause and effect, or product benefits<\/li>\n<li>Offer easy to understand, step-by-step how-to tutorials<\/li>\n<li>Present multiple products or services in a small space, like slideshows<\/li>\n<li>Encourage video clicks with animated video previews<\/li>\n<li>Add humor to emails, set the mood and express emotion to lend a personalized, human element<\/li>\n<\/ul>\n<p>Animated GIFs make for livelier, more engaging emails that earn more clicks and ultimately boost sales, traffic, and fundraiser donations.<\/p>\n<p>Here\u2019s how to add them in VerticalResponse:<\/p>\n<ol>\n<li>Click on an image to edit<\/li>\n<li>Click \u201cReplace\u201d in the left sidebar<\/li>\n<li>Select \u201cUpload Your Own Image\u201d<\/li>\n<li>Upload your GIF<\/li>\n<\/ol>\n<p>That\u2019s all there is to it! You can even add an animated GIF as a background image, like so:<\/p>\n<ol>\n<li>Select the row where you\u2019d like the background GIF to appear<\/li>\n<li>Click the \u201cBackground\u201d tab<\/li>\n<li>Click \u201cReplace\u201d in the left sidebar<\/li>\n<li>Select \u201cUpload Your Own Image\u201d<\/li>\n<li>Upload your GIF<\/li>\n<\/ol>\n<p>Have questions? Need help? No problem! Head on over to the\u00a0VerticalResponse Help Center\u00a0to get answers to your questions.<\/p>\n<p>Make your emails stand out from competitors and resonate with your audience. Use VerticalResponse\u2019s new animated GIF feature to create powerful marketing emails that generate results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VerticalResponse\u2019s newest feature makes it easy to add animated GIFs to your emails. Motivate clicks with motion!<\/p>\n","protected":false},"author":3,"featured_media":761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[6],"tags":[42,64,41],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-design","tag-email-editor","tag-new-feature","filters-content-blog-articles","filters-topics-how-to","filters-expertise-beginner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Earn more clicks with animated GIFs | VerticalResponse Blog<\/title>\n<meta name=\"description\" content=\"VerticalResponse\u2019s newest feature makes it easy to add animated GIFs to your emails. 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