{"id":724,"date":"2019-08-13T10:59:03","date_gmt":"2019-08-13T10:59:03","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=724"},"modified":"2021-07-28T06:57:11","modified_gmt":"2021-07-28T11:57:11","slug":"hit-the-books-with-a-back-to-school-subject-lines","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/hit-the-books-with-a-back-to-school-subject-lines\/","title":{"rendered":"Grade A subject lines for back-to-school season"},"content":{"rendered":"

While summer heat waves may still be going strong, August means pens and binders and laptops aren\u2019t too far off. Keep your business ahead of the curve by making the most of this back-to-school season.<\/p>\n

The\u00a0National Retail Federation\u2019s 2019 annual report<\/a>\u00a0states that back-to-college and back-to-school shopping are set to reach $80.7 billion this year, while families with children in K-12 plan to spend an average $696.70. That\u2019s up from $684.79 in 2018 and tops the previous record of $688.62 set in 2012.\u00a0Since most spending goes to clothing, accessories and electronics, don\u2019t be afraid to raise your hand and get some of the profits if your business is in these industries.<\/p>\n

Though August is the biggest month for back-to-school deals, stores are starting earlier each year. According to\u00a0Deloitte, from late July to early August, approximately 90 percent of back-to-school shoppers are expected to start filling their carts. That doesn\u2019t mean it\u2019s too late to promote back-to-school, however.<\/p>\n

So, start ramping up your sales (and increasing your profits) with discounts,\u00a0social posts<\/a>\u00a0and\u00a0emails\u00a0to communicate your deals. Here\u2019s how to ace your subject lines.<\/p>\n

Back-to-school subject lines that add up to great sales<\/h2>\n

Whether you\u2019re promoting a sale or wishing students the best for the new academic year, keep it smart and keep it classy! Here are some back-to-school email marketing ideas worth noting:<\/p>\n