{"id":702,"date":"2020-12-13T10:33:27","date_gmt":"2020-12-13T10:33:27","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=702"},"modified":"2021-03-26T05:20:21","modified_gmt":"2021-03-26T10:20:21","slug":"your-newsletter-how-salesy-should-it-be","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/your-newsletter-how-salesy-should-it-be\/","title":{"rendered":"How salesy should your newsletter be?"},"content":{"rendered":"<p>If you\u2019ve got a regular email marketing\u00a0newsletter you deliver to your customers, chances are you might be trying to sell something \u2014 and that\u2019s ok. But a strictly salesy newsletter doesn\u2019t make for the most riveting read, and it could\u00a0drive customers to unsubscribe.\u00a0Keep them engaged and buying with content that supports your sales messages. Let\u2019s look at three newsletters that strike the right balance between sales copy \u2014 and news customers can use.<\/p>\n<h3><strong>Flower Duet<\/strong><\/h3>\n<p><strong>SALES<\/strong>\u00a0\u2013 Los Angeles-based\u00a0<a href=\"https:\/\/flowerduet.com\/\" target=\"_blank\" rel=\"noopener\">Flower Duet<\/a>\u00a0highlights its Irish Spring flower arranging class just in time for St. Patrick\u2019s Day. While the copy clearly promotes the class, it\u2019s fun, festive and friendly. And there\u2019s nothing like the Bells of Ireland to get people ready to celebrate.<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-704 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/boi-min.png\" alt=\"\" width=\"598\" height=\"905\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/boi-min.png 538w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/boi-min-198x300.png 198w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/div>\n<p><strong>CONTENT<\/strong>\u00a0\u2013 The newsletter contains articles with step-by-step instructions and photos to help them design a daffodil pav\u00e9. From storing daffodils to arranging them without floral foam, customers can access a wealth of tips to use and share with friends and future subscribers.<\/p>\n<p>Flower Duet also used their newsletter to cultivate customer confidence by sharing this exciting news:<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img decoding=\"async\" class=\"wp-image-705 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/praise-min.png\" alt=\"\" width=\"598\" height=\"238\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/praise-min.png 692w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/praise-min-300x119.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/div>\n<p>Do your subscribers know what they\u2019re signing up for? Be clear up front about what they\u2019ll be receiving from you, so they can look forward to it. Here\u2019s an example of how Flower Duet set expectations right from the start:<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img decoding=\"async\" class=\"wp-image-706 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/sign-up-min.png\" alt=\"\" width=\"298\" height=\"477\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/sign-up-min.png 329w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/sign-up-min-187x300.png 187w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/div>\n<p>View the entire newsletter\u00a0<a href=\"https:\/\/flowerduet.com\/floral-trends\/newsletters\/march-2018-newsletter\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<h3><strong>Power Writing by Daphne Gray-Grant<\/strong><\/h3>\n<p><strong>CONTENT WITHIN CONTENT<\/strong>\u00a0\u2013 Written by communications pro\u00a0<a href=\"https:\/\/www.publicationcoach.com\/category\/power-writing\/\" target=\"_blank\" rel=\"noopener\">Daphne Gray-Grant,<\/a>\u00a0Power Writing points customers to resources they need to write faster, better. And just like a Matryoshka Doll, it delivers content after content after content. In the below paragraph, customers can link to Daphne\u2019s email and submit a question. They can also link to her YouTube channel to hear her answer that question and other questions about writing. If they\u2019re more comfortable reading a transcript than watching a video, subscribers can link to that too. The newsletter is packed with links to her blog, helpful articles and tips that can be implemented right away.<\/p>\n<p><strong>SALES<\/strong>\u00a0\u2013 Daphne uses her newsletter to promote her online courses, one-on-one coaching sessions and the like. But she makes her sales copy more palatable by focusing on what\u2019s in it for subscribers. Read the newsletter excerpt below:<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-707 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/power-min.png\" alt=\"\" width=\"670\" height=\"65\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/power-min.png 1838w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/power-min-300x29.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/power-min-1024x100.png 1024w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/power-min-768x75.png 768w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/power-min-1536x150.png 1536w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/div>\n<h3><strong>Kitchen Window<\/strong><\/h3>\n<p><strong>CONTENT and SALES<\/strong>\u00a0\u2013\u00a0Kitchen Window, in Minneapolis, does a great job of blending sales copy with the gourmet content foodies crave. The newsletter\u2019s fun theme \u2014 Take a Culinary Trip to Greece \u2014 lends itself to plenty of creative content, including several view and print recipes, fun facts about the country and mouthwatering, professional photography. In keeping with the theme, the newsletter highlights the kitchen products needed to make the delectable featured recipes.<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-708 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/saganaki-min.png\" alt=\"\" width=\"373\" height=\"455\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/saganaki-min.png 341w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/saganaki-min-246x300.png 246w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/div>\n<p>In addition to selling high-end kitchen products, Kitchen Window offers monthly cooking classes. The newsletter promotes these classes and an upcoming grill expo where customers can enjoy free seminars, clinics and tastings while they shop. View the entire newsletter\u00a0<a href=\"https:\/\/www.radiantretailapps.com\/CustomerConnect\/Email\/View?m=ZN6_N_9Yb0WXIGUkm9eh5w&amp;e=gVgeHGh_PUGiUXdofYMotgKo8JomHWXL&amp;c=44855&amp;h=85844ee8e54d9f9409111438a4dfc7d8\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p>Remember, subscribers are interested in what you have to say. That\u2019s why they signed up for your email newsletter in the first place. So aim to produce a\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/7-golden-steps-to-creating-an-effective-email-newsletter\/\" target=\"_blank\" rel=\"noopener\">balanced newsletter<\/a>\u00a0that is 90 percent educational and 10 percent promotional. Link your readers to ebooks, white papers, case studies, videos and more, and watch your sales soar.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready to keep email newsletter subscribers engaged and buying? Learn how to strike the right balance between sales copy and news they can use.<\/p>\n","protected":false},"author":2,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[5],"tags":[14,43],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-newsletters","tag-content-marketing","tag-copywriting","filters-content-blog-articles","filters-topics-best-practices","filters-expertise-intermediate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How salesy should your newsletter be? | VerticalResponse<\/title>\n<meta name=\"description\" content=\"Ready to keep email newsletter subscribers engaged and buying? 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