{"id":632,"date":"2018-11-13T08:28:17","date_gmt":"2018-11-13T08:28:17","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=632"},"modified":"2021-04-06T03:09:46","modified_gmt":"2021-04-06T08:09:46","slug":"email-marketing-for-black-friday-and-cyber-monday","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/email-marketing-for-black-friday-and-cyber-monday\/","title":{"rendered":"Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday"},"content":{"rendered":"

In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday.<\/p>\n

According to the\u00a0National Retail Federation<\/a>\u00a0and\u00a0Forbes<\/a>, more than 174 million people shopped over the five-day Thanksgiving weekend in 2017, spending an average of $335 apiece. The data also reveals that one-third of those big spenders went online, and about 40 percent shopped in a store and online.\u00a0Giving Tuesday<\/a>, a global day of giving, raised more than\u00a0$274 million<\/a>, with an average gift size exceeding $134.<\/p>\n

If you want to boost your bottom line on the busiest shopping days of the year, it\u2019s time to gussy up your email marketing campaigns. This is especially true if you want to stand out among retail giants such as Target and Walmart.<\/p>\n

Here are a few email examples and helpful tips for how your small business can get in on the big bucks on Black Friday, Cyber Monday and Giving Tuesday.<\/p>\n

Black Friday<\/strong><\/h2>\n

If you feel you can\u2019t compete with the big guys on Black Friday, why not start your sale early? Gift buyers are already shopping.\u00a0In a CreditCard.com study<\/a>, 34 million people said they start their holiday shopping before Thanksgiving. Take a tip from Blue Apron: The brand ran\u00a0a Black Friday sale before Thanksgiving to catch early bird shoppers with the email subject line, \u201cCan you keep a secret? Our Black Friday sale starts \u2026 soon.\u201d<\/p>\n

\"\"<\/div>\n

Cyber Monday<\/strong><\/h2>\n

Shoppers spent $6.59 billion on Cyber Monday in 2017<\/a>, the biggest shopping day in the history of online shopping. If you want to get your email subscribers to make a purchase, an email that suggests urgency is a powerful persuader.<\/p>\n

Tick tock. Tick tock. Clarks Shoes knows that a countdown clock is a mighty motivator. With the email subject line, \u201cFinal Hours \u2013 Cyber Monday Ends At Midnight!\u201d there\u2019s no doubt that Clarks Shoes customers were eager to take a step in their direction.<\/p>\n

\"\"<\/div>\n

Giving Tuesday<\/strong><\/h2>\n

Sometimes the best advice is to keep it simple. Brooks Brothers made it easy for customers to support a charitable cause on Giving Tuesday. You buy something, we donate. It\u2019s as simple as that.<\/p>\n

\"\"<\/div>\n
\"\"<\/div>\n

Bonus tips<\/strong><\/h2>\n

Online deal site Tanga decided that if you\u2019ve got a good thing going, why stop? There\u2019s no rule that your promotions must end after Black Friday, Cyber Monday and Giving Tuesday pass. It\u2019s over when you say it\u2019s over. You can extend your holiday sales for as long as you like \u2014 after all, it\u2019s your business, right?<\/p>\n

\"\"<\/div>\n

In order to maximize the shopping frenzy, plan to send emails to remind your customers that your business is a boundless resource for holiday shopping. You don\u2019t have to open your doors at 5 a.m. to cash in on willing shoppers \u2014 just add your own spin and get the word out.<\/p>\n

In addition, don\u2019t forget about Small Business Saturday, which is sandwiched between Black Friday and Cyber Monday!\u00a0Here\u2019s our guide<\/a>\u00a0on how to take part in this highly successful holiday tradition.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Millions of people will shop the last weekend of November, you can leverage this to benefit your biz.<\/p>\n","protected":false},"author":4,"featured_media":633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[4],"tags":[14],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-content-marketing","filters-content-blog-articles","filters-topics-email-inspiration","filters-expertise-intermediate"],"acf":[],"yoast_head":"\nEmail Marketing Tips for Black Friday, Cyber Monday & Giving Tuesday<\/title>\n<meta name=\"description\" content=\"Shoppers and donors are ready to spend over the five-day Thanksgiving weekend. Use email marketing to capture their interest in your business or nonprofit. 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