{"id":614,"date":"2019-06-27T07:29:16","date_gmt":"2019-06-27T07:29:16","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=614"},"modified":"2023-03-01T17:28:20","modified_gmt":"2023-03-01T22:28:20","slug":"4-sure-fire-ways-to-win-back-customers-with-email","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/4-sure-fire-ways-to-win-back-customers-with-email\/","title":{"rendered":"Email to Win Back Old Customers | 4 surefire ways to win back customers with email"},"content":{"rendered":"

Every once in a while, a few email subscribers stray. It\u2019s natural. But that doesn\u2019t mean they\u2019re gone forever. You can recapture their attention and business with targeted, personalized win-back email campaigns.<\/p>\n

Why focus on winning back lapsed customers?<\/h2>\n

Existing customers convert more often and have a higher average order rate than first-time buyers. That\u2019s an excellent reason to try to bring them back with emails. But what should you say in those email messages? Here are four tips to help you craft irresistible win-back email campaigns:<\/p>\n

1. Give them an offer they can\u2019t (or won\u2019t want to) refuse<\/h2>\n

Come up with a compelling offer based on what\u2019s important to your customers. For example, customers who typically place large orders might be enticed by free shipping on any size order.\u00a0Another idea is to give it a sense of urgency. Encourage customers to come back sooner rather than later by creating deal deadlines.<\/p>\n

In the following example, Sephora entices their beauty-conscious customers to shop by offering them free shipping and bonus products that will make them even more gorgeous.<\/p>\n

Subject line: EXTRA! EXTRA! You deserve extra\u00a0 \ud83d\ude09<\/p>\n

\"email<\/p>\n

Nothing grabs customers\u2019 attention like a discount, especially if you\u2019re a cash-strapped teen. In the example below, Pottery Barn | teen uses a 20% discount to wake up sleepy subscribers.<\/p>\n

Subject line: We miss you! Come back and SAVE 20%<\/p>\n

\"\"<\/p>\n

2. Add a personal touch<\/h2>\n

Include content that is relevant to customers, such as product recommendations based on past purchases, offers that appeal to them or emails triggered by their behavior.<\/p>\n

In the example below, the customer was interested in the Riptide TFN Pod Starter Kit Bundle but didn\u2019t end up purchasing it. So, VaporFi inactive customers <\/span>decided to nudge the customer to make the purchase by featuring that product as the deal of the week.<\/p>\n

Subject line: Still Thinking About It?<\/p>\n

\"\"<\/div>\n

Everyone likes a celebration, right? Reconnect with customers by sending them an email on their birthday, their email sign-up anniversary or another special day. Whether you offer them a free gift or savings on their next order, customers are likely to appreciate and engage with it.<\/p>\n

In the example below, Indo Restaurant & Lounge uses the customer\u2019s name and details about his email anniversary to speak to him directly, and then offers a sweet reward to entice him to come back.<\/p>\n

Subject line: We Want to Say Thank You<\/p>\n

\"\"<\/p>\n

3. Appeal to the FOMO<\/h2>\n

The fear of missing out (FOMO) is no joke! If customers haven\u2019t visited your site for a while, you should email them to let them know what\u2019s new and to get back on their radar.<\/p>\n

In the example below, Claire\u2019s piques customers\u2019 interest<\/a> by inviting them to look what they\u2019ve been missing and reinforcing the company brand and values. Claire\u2019s also offers a nice discount to jolt them into action.<\/p>\n

Claire\u2019s: Look what you\u2019re missing! Come back for 30% off!<\/p>\n

\"\"<\/div>\n

4. Ask customers to update their email preferences<\/h2>\n

People change, and so do email preferences. If you notice a group of customers are inactive, send them an email asking them to update their preferences. It\u2019s a great way to re-engage with customers. Wondering how to phrase it? Let them know your emails are going unopened, tell customers what they\u2019re missing and ask them to update their preferences. engage inactive unsubscribed email win back email subject discount code win back email sequence sending win back emails. If they unsubscribe, you\u2019ll eliminate an email address that\u2019s otherwise negatively impacting open rates on your campaigns.<\/p>\n

Bonus tips<\/h2>\n

Segment your list<\/h3>\n

Before you send out your win-back campaign, you\u2019ll want to segment your email list and pinpoint customers who haven\u2019t opened your recent messages. That way, you can be sure that you send the right message to the right customer. For example, if you\u2019re targeting a group of customers who\u2019ve had a negative experience, you can tailor your email message to say \u201cGive us a second chance\u201d or \u201cWe\u2019re sorry \u2014 and we\u2019re ready to make it right.\u201d<\/p>\n

Use a strong subject line<\/h3>\n

Your win-back email is only as good as its subject line, so take the time you need to create a short, snappy one. Appeal to your customers\u2019 emotions and tug at their heartstrings to win them back. Here\u2019s some inspiration to help:<\/p>\n

    \n
  • Was it something we said?<\/li>\n
  • Where Have You Been?<\/li>\n
  • Is this goodbye?<\/li>\n
  • We miss you!<\/li>\n
  • Come back and save.<\/li>\n
  • Let\u2019s catch you up \u2026<\/li>\n
  • It\u2019s been awhile<\/li>\n<\/ul>\n

    Vary your content<\/h3>\n

    One of the best ways to keep customers coming back is to prevent them from leaving in the first place. To do that, it\u2019s best to send a variety of emails.<\/p>\n

    From newsletters to promotional offers, you want to keep customers interested. Here\u2019s a quick list of popular emails to send:<\/p>\n

      \n
    • Newsletter:<\/strong>\u00a0A newsletter keeps customers in the know. From company news to upcoming events, you decide what to share with your customers<\/li>\n
    • Educational email:<\/strong>\u00a0Teach your customers something about your product or service with well-written educational emails<\/li>\n
    • Welcome email:<\/strong>\u00a0Once a new customer places an order or signs up for your email list, send them a little note to welcome them to your crew<\/li>\n
    • Promotional email:<\/strong>\u00a0Encourage customers to place an order with a promotional email<\/li>\n<\/ul>\n

      It\u2019s a fact of life that customers may stray. But with the help of these tips, you can create engaging win-back email campaigns that bring them \u2014 and their business \u2014 back to you.<\/p>\n

      In the article “4 Sure-Fire Ways to Win Back Customers with Email” on VerticalResponse’s blog, strategies for regaining lost customers through email marketing are discussed. One of the main ways to do this is by sending targeted emails to inactive subscribers. By using an effective email template and including a strong call to action, businesses can rekindle their relationship with lost customers and turn a potentially bad client into a valued customer once again. The article also explores various email subject lines that can help to reignite the interest of old customers and improve the working relationship between the business and its clients. Whether it’s through offering special promotions or simply reaching out to inquire about their experiences, businesses can use email to win back old customers and strengthen their client relationships.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      When customers stop engaging with your brand, recapture their attention with targeted win-back emails. It’s easy with these tips.<\/p>\n","protected":false},"author":4,"featured_media":615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[4],"tags":[43,23,56],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-copywriting","tag-customer-service","tag-segmentation","filters-content-blog-articles","filters-topics-email-inspiration","filters-expertise-intermediate"],"acf":[],"yoast_head":"\nEmail to Win Back Old Customers | 4 surefire ways to win back customers with email<\/title>\n<meta name=\"description\" content=\"Your win-back email is only as good as its subject line, so take the time you need to create a short, snappy one. 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