{"id":512,"date":"2020-11-27T13:18:05","date_gmt":"2020-11-27T13:18:05","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=512"},"modified":"2021-04-06T01:01:43","modified_gmt":"2021-04-06T06:01:43","slug":"when-to-send-email-coupons-to-customers","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/","title":{"rendered":"Nice Save! When to Send Email Coupons to Your Customers"},"content":{"rendered":"

Did you know that\u00a050% of people<\/a>\u00a0are more likely to visit a store if they have received a coupon?<\/p>\n

If you\u2019re looking to drive sales and clicks, email coupons\u00a0are a top strategy.<\/p>\n

Emails containing coupons\u00a0are shown to have a 34% increase in click-throughs, as well as a 27% increase in transaction completion rates,\u00a0and\u00a0<\/em>a 48% increase in revenue per email.<\/p>\n

Those are some powerful statistics.<\/p>\n

However, if you want to leverage coupons in your email marketing strategy, you need to know when to send those click-driving deals. Otherwise, you could end up wasting your efforts and minimizing your impact.<\/p>\n

Ready to find out at what precise times you should send out those email marketing coupons? Keep reading as we share with you the key points where coupons can act as revenue drivers.<\/p>\n

When You Want to Grow Your Email List<\/h2>\n

In order for your coupons to have an impact, you need to have a healthy email list. However, did you know you can also use coupons to grow that list?<\/p>\n

One of the most effective coupon-related marketing strategies is offering a coupon when someone signs up for your newsletter. This incentivizes sign-ups and shows you aren\u2019t stingy with your sign-up rewards.<\/p>\n

Most people nowadays are hesitant to sign up for newsletters unless they\u2019re offered something of value in return.\u00a0Coupons\u00a0make for a great signup incentive.<\/p>\n

Once you have gained the signup,\u00a0they can then become part of your\u00a0email drip campaign<\/a>. After a certain period, you can then offer them another coupon to trigger a follow-up sale.<\/p>\n

When You Want a Customer to Return<\/h2>\n

Do you have a low rate of returning new customers? If so, it might be time to offer them a discount in the form of an email coupon.<\/p>\n

Chances are, your first-time customers are not in the habit of trawling your site. You can remind them of it and incentivize a second purchase by sending them a coupon, killing two birds with one stone.<\/p>\n

When You Haven\u2019t Sent\u00a0Email Coupons in Awhile<\/h2>\n

One of the\u00a0secrets to email coupons is to limit their availability. If you are sending out a never-ending stream of site-wide coupons, this de-values your products.<\/p>\n

Have you ever seen those \u201cdeals\u201d where an item is permanently on sale? At first, you think, \u201cWow! $50 instead of $70, what a bargain.\u201d But eventually, the item\u2019s value just becomes $50 in the viewer\u2019s mind, because that\u2019s its permanent price.<\/p>\n

If you send too many coupons that run too long,\u00a0this can have the same effect.<\/p>\n

However, if you leave a little time between coupons, and set short expiry periods, this will increase the demand for them with your subscribers.<\/p>\n

So, if it\u2019s been a while since you last sent out an email coupon, now\u2019s the perfect time to show your list a little coupon love.<\/p>\n

When You Want to Move a Product\u00a0Line<\/h2>\n

Do you have a range of products that needs to move? If so, this is the perfect point at which to send out coupon emails.<\/p>\n

For instance, say you have an online clothing store and you need to clear some of the women\u2019s\u2019 clothing that\u2019s in stock to make room for summer lines. You can\u00a0send out a coupon for your women\u2019s wear line to boost its sales.<\/p>\n

While we are on the topic of non-site-wide coupons, don\u2019t forget to segment your email list for these. In many cases, you don\u2019t need to send these coupons to your entire email list.\u00a0Usually, coupons for women\u2019s wear should only be sent to female subscribers and vice versa.<\/p>\n

By segmenting your email list, you can personalize your marketing (always a good thing) and decrease your email marketing costs.<\/p>\n

When You Need to up Your Email ROI<\/h2>\n

If the ROI on your email marketing campaign is low, this might be a good opportunity to leverage coupon emails\u00a0and boost it.<\/p>\n

Not only do coupon emails have dramatically higher open rates, click-through rates, and transaction completion rates\u2014but they also trigger\u00a0higher\u00a0checkout totals.<\/p>\n

The stats show that buyers who have a coupon spend an\u00a0average of 24% more<\/a>\u00a0than those who aren\u2019t using a coupon.<\/p>\n

The logic behind this is simple. If your subscriber feels that they have a valuable, limited-time coupon on their hands, they will want to capitalize on it by spending more. If the coupon is a percentage discount, the more they spend, the more they will save effectively.<\/p>\n

For the marketer, however, this still translates to better sales volumes and a higher ROI.<\/p>\n

When You Want to Create a Customer Loyalty Program<\/h2>\n

Coupon emails are also a great way to\u00a0build customer loyalty programs<\/a>. Loyalty programs are a powerful\u00a0tool\u00a0for driving repeat sales\u00a0and creating\u00a0a perpetuating\u00a0buyer\u2019s journey.<\/p>\n

If you are starting a loyalty program, coupon emails are the ideal invitation for customers to sign up. Think about it. Who wants to join a loyalty program if all that\u2019s offered is the vague mention of \u201cmembership benefits and discounts.\u201d<\/p>\n

Instead, motivate signups by offering an initial coupon upon joining. This gives your subscribers a taste of what\u2019s to come and an immediate reward.<\/p>\n

Are You Ready to Boost Your Revenue With Email Coupons?<\/h2>\n

As you can see, email coupons are a powerful way to boost conversions and sales, if done right. It\u2019s all about timing and having a specific goal in mind, such as\u00a0driving sales, clearing stock, or increasing email list sign-ups.<\/p>\n

Now that you know when to send email coupons, are you wondering\u00a0how\u00a0<\/em>to create and send these powerful discounts and offerings?<\/p>\n

If you\u2019re signed up with Vertical Response, it\u2019s easy. All you have to do is head on over to\u00a0the Social tab<\/a>\u00a0in your account and click \u201ccoupons.\u201d From here it just takes a minute or two to create a snazzy coupon, and you won\u2019t need any design skills.<\/p>\n

Once that\u2019s\u00a0done, you can post your coupon to social media or include it in your\u00a0email marketing.<\/p>\n

Not signed up with us? No problem.<\/p>\n

Click here to sign up<\/a>\u00a0for a free trial!<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that 50% of people are more likely to visit a store if they have received a coupon? If you\u2019re looking to drive sales and clicks, email coupons are a top strategy. Emails containing coupons are…<\/p>\n","protected":false},"author":2,"featured_media":529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[4],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","filters-content-blog-articles","filters-topics-best-practices","filters-expertise-beginner"],"acf":[],"yoast_head":"\nNice Save! When to Send Email Coupons to Your Customers | VR Blog<\/title>\n<meta name=\"description\" content=\"With email marketing, you can send coupons to certain customers at strategic times. Here's when to send your email coupons for the best results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nice Save! When to Send Email Coupons to Your Customers\" \/>\n<meta property=\"og:description\" content=\"With email marketing, you can send coupons to certain customers at strategic times. Here's when to send your email coupons for the best results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"VerticalResponse\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VerticalResponse\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-27T13:18:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T06:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/11\/email-coupons-1920x842-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Duncan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VR4SmallBiz\" \/>\n<meta name=\"twitter:site\" content=\"@VR4SmallBiz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Duncan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nice Save! When to Send Email Coupons to Your Customers | VR Blog","description":"With email marketing, you can send coupons to certain customers at strategic times. Here's when to send your email coupons for the best results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/","og_locale":"en_US","og_type":"article","og_title":"Nice Save! When to Send Email Coupons to Your Customers","og_description":"With email marketing, you can send coupons to certain customers at strategic times. Here's when to send your email coupons for the best results.","og_url":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/","og_site_name":"VerticalResponse","article_publisher":"https:\/\/www.facebook.com\/VerticalResponse\/","article_published_time":"2020-11-27T13:18:05+00:00","article_modified_time":"2021-04-06T06:01:43+00:00","og_image":[{"width":1920,"height":842,"url":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/11\/email-coupons-1920x842-1.jpg","type":"image\/jpeg"}],"author":"Chris Duncan","twitter_card":"summary_large_image","twitter_creator":"@VR4SmallBiz","twitter_site":"@VR4SmallBiz","twitter_misc":{"Written by":"Chris Duncan","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/#article","isPartOf":{"@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/"},"author":{"name":"Chris Duncan","@id":"https:\/\/verticalresponse.com\/#\/schema\/person\/d339cf3b390b39428f0d8a9f89122b91"},"headline":"Nice Save! When to Send Email Coupons to Your Customers","datePublished":"2020-11-27T13:18:05+00:00","dateModified":"2021-04-06T06:01:43+00:00","mainEntityOfPage":{"@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/"},"wordCount":1041,"commentCount":0,"publisher":{"@id":"https:\/\/verticalresponse.com\/#organization"},"image":{"@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/11\/email-coupons-1920x842-1.jpg","articleSection":["Email Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/","url":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/","name":"Nice Save! When to Send Email Coupons to Your Customers | VR Blog","isPartOf":{"@id":"https:\/\/verticalresponse.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/#primaryimage"},"image":{"@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/11\/email-coupons-1920x842-1.jpg","datePublished":"2020-11-27T13:18:05+00:00","dateModified":"2021-04-06T06:01:43+00:00","description":"With email marketing, you can send coupons to certain customers at strategic times. Here's when to send your email coupons for the best results.","breadcrumb":{"@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/#primaryimage","url":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/11\/email-coupons-1920x842-1.jpg","contentUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/11\/email-coupons-1920x842-1.jpg","width":1920,"height":842},{"@type":"BreadcrumbList","@id":"https:\/\/verticalresponse.com\/blog\/when-to-send-email-coupons-to-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verticalresponse.com\/"},{"@type":"ListItem","position":2,"name":"Nice Save! When to Send Email Coupons to Your Customers"}]},{"@type":"WebSite","@id":"https:\/\/verticalresponse.com\/#website","url":"https:\/\/verticalresponse.com\/","name":"VerticalResponse","description":"Email Marketing Management Services","publisher":{"@id":"https:\/\/verticalresponse.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verticalresponse.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verticalresponse.com\/#organization","name":"VerticalResponse","url":"https:\/\/verticalresponse.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verticalresponse.com\/#\/schema\/logo\/image\/","url":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2021\/07\/chatlogo.jpg","contentUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2021\/07\/chatlogo.jpg","width":50,"height":50,"caption":"VerticalResponse"},"image":{"@id":"https:\/\/verticalresponse.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/VerticalResponse\/","https:\/\/x.com\/VR4SmallBiz","https:\/\/www.instagram.com\/verticalresponse","https:\/\/www.linkedin.com\/company\/verticalresponse","https:\/\/www.pinterest.com\/vr4smallbiz\/","https:\/\/www.youtube.com\/channel\/UCDjaRm8N4cQU38NdxjxR_qg","https:\/\/en.wikipedia.org\/wiki\/VerticalResponse"]},{"@type":"Person","@id":"https:\/\/verticalresponse.com\/#\/schema\/person\/d339cf3b390b39428f0d8a9f89122b91","name":"Chris Duncan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verticalresponse.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cd0c31dfbbed95e732c0080830f7564?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cd0c31dfbbed95e732c0080830f7564?s=96&d=mm&r=g","caption":"Chris Duncan"},"description":"Brian is a freelance writer who has contributed articles to VerticalResponse and its partners Deluxe and PsPrint.","url":"https:\/\/verticalresponse.com\/blog\/author\/chris\/"}]}},"_links":{"self":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/posts\/512"}],"collection":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":0,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/posts\/512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/media\/529"}],"wp:attachment":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/media?parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/categories?post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/tags?post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}