{"id":503,"date":"2020-12-04T12:08:39","date_gmt":"2020-12-04T12:08:39","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=503"},"modified":"2021-04-05T07:21:00","modified_gmt":"2021-04-05T12:21:00","slug":"7-email-analytics-concepts-you-should-get-familiar-with","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/7-email-analytics-concepts-you-should-get-familiar-with\/","title":{"rendered":"7 Email Analytics Concepts You Should Get Familiar With"},"content":{"rendered":"

Email marketing is by far one of the\u00a0most lucrative ways<\/a>\u00a0that you can target your audience. Unfortunately, developing a successful email campaign isn\u2019t always as straightforward as it seems, especially if you\u2019re new to email analytics.<\/p>\n

There are many different metrics you\u2019ll need to keep in mind in order to ensure they stay on the right path.<\/p>\n

Not quite sure how to begin? We\u2019ve got all the info you need. Let\u2019s explore the email analytics that you need to keep in mind.<\/p>\n

1. Open Rate<\/h2>\n

It should come as no surprise that the number of people who open your emails is one of the most important metrics you need to consider. After all, you can expect your audience to take the desired action if they don\u2019t even make it to the body copy of your message.<\/p>\n

Generally, the headline of an email has a lot to do with whether or not people feel compelled enough to open the message. The ideal headline will vary highly depending on what industry you\u2019re in and who your audience is, so it\u2019s important that you test out a large number of them.<\/p>\n

One of the best ways to do so is to segment your audience into different groups and use different headlines for each. You can then determine which headline performs best.<\/p>\n

2. Bounce Rate<\/h2>\n

This term refers to the total number of emails you sent that never made it to your audience. This can be thought of as these emails \u2018bouncing\u2019 back to the sender.<\/p>\n

Most of the time, messages fail to make it to the intended recipient due to a server being down or an inbox being full. In some cases, though, an invalid email address (or one that simply doesn\u2019t exist at all) can also contribute to your overall bounce rate.<\/p>\n

These email addresses should be removed from your\u00a0email list<\/a>\u00a0as quickly as possible since it superficially inflates the total number of consumers you\u2019re able to contact.<\/p>\n

3. Voluntary Unsubscriptions<\/h2>\n

If people are unsubscribing from your company\u2019s emails, you\u2019ll need to be aware of it. Of course, you can\u2019t prevent each member of your audience from eventually unsubscribing\u2014 some people simply don\u2019t want to receive promotional emails anymore.<\/p>\n

If you notice a large number of our subscriptions after a recent email blast, though, you\u2019ll need to take a look at what was sent. It\u2019s not impossible for a mistake in the email copy to convey the wrong information to your audience. The same can be said about email content that fails to load properly, which can give recipients the impression that you\u2019re unprofessional.<\/p>\n

As long as your list of valid email addresses is growing over time, voluntary and subscriptions more than likely aren\u2019t something you need to worry about.<\/p>\n

4. Overall ROI<\/h2>\n

You\u2019ll need to calculate your\u00a0total ROI<\/a>\u00a0in order to determine whether or not your current email marketing strategy is generating the revenue you intend. Fortunately, this isn\u2019t as difficult as it sounds.<\/p>\n

You can do so with the following formula:<\/p>\n

ROI = net return on investment\/cost of the investment x 100<\/strong><\/p>\n

So, your equation might look something like this:<\/p>\n

Email marketing ROI = $20,000 in sales\/$4,000 investment x 100 = 500<\/strong><\/p>\n

The \u2018500\u2019 in this scenario is a percentage, meaning this email marketing campaign generated a 500% return on investment.<\/p>\n

As previously mentioned, overall goals will vary from business to business. As long as you\u2019re meeting or exceeding the expectations, though, you\u2019ll know that your email campaigns are on the right track.<\/p>\n

If you fall short of these numbers, it\u2019s best to take a look at the content you\u2019re sending while simultaneously performing more-involved research on your audience.<\/p>\n

5. Click Rate<\/h2>\n

As the name suggests, the click rate metric refers to how many recipients of your email click a link within the email. This is a notably objective way to determine how effective your email marketing efforts are.<\/p>\n

It\u2019s important to note that having a high number of clicks doesn\u2019t always equate to a high number of conversions. But, sending emails with a low number of clicks is far less favorable.<\/p>\n

This brings us to the\u2026<\/p>\n

6. Conversion Rate<\/h2>\n

In marketing, a conversion is an action that you intend for consumers to take. So, it could involve making a purchase, downloading a free eBook, etc.<\/p>\n

Since you already have their contact info, though, email marketing conversions are generally centered around sales.<\/p>\n

In order to generate the most revenue possible, your marketing emails should be centered on optimizing your conversion rate. You can help facilitate the number of people who take the intended action by including a powerful CTA at the end of the message.<\/p>\n

The format of your email also plays a role, with more streamlined, scannable formats being favorable over blocks of text.<\/p>\n

7. Deliverability<\/h2>\n

This term refers to the total percentage of emails that were actually delivered to subscriber inboxes. While the bounce rate plays a large role in determining this matter, soda spam filtering, Internet service providers, etc. To calculate your deliverability rate, you simply need to use the following formula:<\/p>\n

number of emails sent \u2013 number of emails bounced = Deliverability Rate<\/strong><\/p>\n

In general, you\u2019ll want to shoot for a deliverability rate of at least 85% in order to remain competitive in your industry.<\/p>\n

Understanding Email Analytics\u00a0Can Seem Complicated<\/h2>\n

But the above information will make the process far smoother. From here, you\u2019ll be able to ensure that fully understand the relevant email analytics and are able to make the necessary changes in the future.<\/p>\n

Want to learn more about what we have to offer? Feel free to\u00a0reach out to us today<\/a>\u00a0and see how we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing is by far one of the most lucrative ways that you can target your audience. Unfortunately, developing a successful email campaign isn\u2019t always as straightforward as it seems, especially if…<\/p>\n","protected":false},"author":2,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[4],"tags":[],"class_list":["post-503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","filters-content-blog-articles","filters-topics-best-practices","filters-expertise-beginner"],"acf":[],"yoast_head":"\n7 Email Analytics Concepts You Should Get Familiar With | VR Blog<\/title>\n<meta name=\"description\" content=\"We know email analytics can make your head spin\u2014that's why we're here to help! 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