{"id":3881,"date":"2014-11-03T11:58:10","date_gmt":"2014-11-03T11:58:10","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=3881"},"modified":"2023-02-07T15:16:20","modified_gmt":"2023-02-07T20:16:20","slug":"4-essential-emails-you-should-send-to-engage-new-contacts","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/4-essential-emails-you-should-send-to-engage-new-contacts\/","title":{"rendered":"4 Essential Emails You Should Send to Engage New Contacts"},"content":{"rendered":"

Getting new email contacts is exciting. That\u00a0list of new names<\/a>\u00a0you\u2019ve grown\u00a0has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send a variety of emails to start building a relationship.<\/p>\n

The first few emails you send to new subscribers are like the first few dates with a potential new interest. You want to make a good first impression, have engaging conversation and feel comfortable with each other. If all goes well, there are many more dates in your future. It\u2019s the same with\u00a0email marketing<\/a>. The first emails you send are a way for the two of you to test the waters and see if there\u2019s a connection.<\/p>\n

To get you on the right track, here are four emails we recommend sending to your\u00a0new contacts<\/a>\u00a0to help maximize your chances for a long-term relationship \u2013 outline these on your sign up page so your newest subscribers know what to expect:<\/p>\n

1. Welcome email<\/strong>
\nThe first email you should send is a\u00a0welcome email<\/a>. This friendly message serves as the first impression component in your new relationship. The email should welcome the new subscriber, reinforce the decision to sign up, and possibly offer a discount or a deal that\u2019s just for new members. Here\u2019s an example:<\/p>\n

\"how<\/strong><\/p>\n

Notice there is a quick welcome message, a $20 off coupon code and a list of benefits that new subscribers get as part of your email family. It\u2019s simple and to the point too; it doesn\u2019t overwhelm the new subscriber with too much information.<\/p>\n

To maximize your impact, a new contact should\u00a0receive a welcome email<\/a>\u00a0within 48 hours of signing up.<\/p>\n

\u201cWhen someone first signs up to get on your list, it\u2019s fresh in their mind,\u201d says Austin Paley, corporate marketing communications manager for Blue Fountain Media. \u201cThey will actively look for you in their mailbox, which is why you should reach out quickly.\u201d<\/p>\n

2. Newsletter<\/strong>
\nTo continue the welcome party,\u00a0send new contacts a newsletter<\/a>. Newsletters are a good way to start a conversation between you and your new contact. It offers news and information that can benefit your new subscriber.<\/p>\n

Here is an example of a newsletter:<\/p>\n

\"\"<\/p>\n

This newsletter talks about upcoming events and a giveaway. Recipients can click on the topics to get more detailed information from the company\u2019s blog.<\/p>\n

Some small businesses choose to create a special newsletter for new contacts. This newsletter contains more introductory information like business history and other fun facts about the company.<\/p>\n

Of course,\u00a0newsletters<\/a>\u00a0aren\u2019t just something you send at the beginning of an email relationship. They are meant to serve as a regular communications vehicle between your business and your subscribers, but when the relationship is fresh, people are hungry for information and a newsletter can help satisfy that craving.<\/p>\n

3. Educational email<\/strong>
\nMuch like a newsletter, an educational email also offers your new contact additional information about your business, product or service. This kind of email is meant to educate contacts about a specific topic that is connected to your industry.<\/p>\n

This type of email shows you have the subscriber\u2019s interest in mind. Plus, you want your business to become synonymous with quality content, and this is a good first step, Paley says.<\/p>\n

Here\u2019s an example of an educational email that Paley sends to his new subscribers:<\/p>\n

\"\"<\/strong><\/p>\n

The email helps people learn how to select a digital marketing company via a downloadable 16-page white paper. You want to educate and nurture your new contacts at this stage, Paley says, and this kind of educational email does just that.<\/p>\n

4. Promotional email<\/strong>
\nA few weeks into your email courtship, sending a promotional email is a nice gesture. It\u2019s the equivalent of getting flowers from that new person in your life. It\u2019s a nice way to say, \u2018I\u2019m thinking of you.\u2019 Maybe the email contains a gift of some kind, a free consultation, a 20% off coupon or an invitation to a friends-and-family sale that only email contacts can access.<\/p>\n

Here\u2019s an example of a friends-and-family email:<\/p>\n

\"\"<\/strong><\/p>\n

This email is for an online retailer, but if you have a storefront you can certainly invite people to come to your business. If that\u2019s the case, encourage recipients to print the email or show it to you on a smartphone for an additional in-store benefit.<\/p>\n

The takeaway message is to spend some time engaging with your\u00a0new contacts<\/a>. They deserve a little extra attention and with these four emails you\u2019ll set the tone for a lasting relationship.<\/p>\n

lasting business relationships. When reaching out to a new contact, it’s essential to make a great first impression by crafting a well-thought-out introductory email. The subject line should be clear and direct, and the body of the email should include your contact information as well as a brief overview of who you are and what you hope to achieve from the interaction. Using a well-crafted email template can also help ensure that all important information is included and presented in a clear and concise manner. Whether you’re starting a new business relationship or just reaching out to a potential client, it’s important to be intentional and thoughtful in your approach to emailing new contacts.<\/span><\/p>\n

How do you reach out to new contacts? Share it with us in the comment section below.<\/p>\n

psst\u2026 We\u2019re launching a new welcome email feature soon, so get ready\u00a0to send a stellar welcome email of your own, with\u00a0VerticalResponse<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When new names are added to your email list, start the relationship off right with these four introductory emails.<\/p>\n","protected":false},"author":4,"featured_media":3882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[4],"tags":[520,22,518,519,522,521,523,207],"class_list":["post-3881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-educational-email","tag-email-marketing","tag-email-newsletter","tag-emails-you-should-send","tag-engaging-email-contacts","tag-engaging-emails","tag-promotional-email","tag-welcome-email"],"acf":[],"yoast_head":"\nThe Ultimate Guide on How to Email a New Contact<\/title>\n<meta name=\"description\" content=\"Learn the essentials for crafting an effective introductory email for new contacts. 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