{"id":2074,"date":"2017-12-18T08:38:43","date_gmt":"2017-12-18T08:38:43","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=2074"},"modified":"2021-07-28T05:13:41","modified_gmt":"2021-07-28T10:13:41","slug":"new-features-not-to-miss-ab-testing-html-previewing-and-more","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/new-features-not-to-miss-ab-testing-html-previewing-and-more\/","title":{"rendered":"New features not to miss: A\/B testing, HTML previewing, and more"},"content":{"rendered":"

The latest release from\u00a0VerticalResponse<\/a>\u00a0is live, and you\u2019ll love what we\u2019ve cooked up. Here are four powerful features to increase your open rates and streamline your email marketing workflow:<\/p>\n

Subject line A\/B testing<\/h2>\n

Do your subscribers respond to subject lines phrased as questions? Do emojis improve open rates? Do shorter subject lines work better than longer ones? Our new A\/B testing feature allows you to compare two different versions of a subject line to determine what prompts increased email open rates.<\/p>\n

On the Campaign & Sender Details page, under the Subject Line form, is an option to \u201cAdd A\/B testing with different subject lines.\u201d Create two distinct subject lines in the form. The system will automatically send the email out to 25 percent of your audience \u2014 half of that group will see subject line A, and half will see subject line B. The system automatically determines the winner based on which subject line received the most opens, and it sends the winning subject line to the remaining 75 percent of your email list. Find the number of emails sent and open and click rates for the test on the Message details page.<\/p>\n

After the test, use the results to fine-tune your subject lines in future campaigns. Or continue testing different types of subject lines to see what your readers respond to.<\/p>\n

\"\"<\/p>\n

HTML live editor preview<\/h2>\n

Make emails look exactly the way you want with our split screen HTML editor, in half the time as before. The updated HTML editor allows you to make corrections on the left side of the screen and simultaneously view the results live on the right side.\u00a0No more clicking a preview button and waiting for a new browser window to open to see how your code renders.<\/p>\n

\"\"<\/p>\n

Folders<\/h2>\n

Struggling to keep tabs on campaigns from previous months or years? Now you can easily manage and organize messages (and any accompanying social media posts) with folders. Not only are folders a time-saver, but they also help track performance by letting you view the combined metrics for all of the messages and posts in the folder.<\/p>\n

For instance, want to find out how your newsletters are performing? Simply click the \u201cview folders\u201d drop down on the Messages tab, create a new folder, and label it \u201cnewsletters.\u201d Select all of the newsletters from your messages and move them into the folder. View the new folder for summary metrics of email opens, clicks, social shares, and more.<\/p>\n

Grouping and tracking multiple emails at once helps direct your email marketing efforts. If a certain kind of campaign performs well, try sending that type of message more frequently. What\u2019s more, this feature offers the flexibility to organize messages however you like \u2014 by topic, date, email type, recipient type, and so on.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Inbox Preview for HTML Editor<\/h2>\n

Every email client displays HTML a little bit differently. With Inbox Preview for HTML Editor, there\u2019s no need to send multiple test emails or go to an outside application to see how your messages will display. Now VerticalResponse shows how campaigns will display on specific email clients and mobile devices such as Outlook, Gmail, an iPad, and many more.<\/p>\n

Preview email messages from nearly 70 different email clients and devices, approximately 10 times per month depending on your VerticalResponse plan. To determine which email clients and devices are most popular with your readers, use our\u00a0Email Analytics feature<\/a>. Then make any necessary adjustments in your code to ensure your email looks great for your readers\u2019 most-used email clients and devices:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Here\u2019s a closer look at the right-hand navigation for Inbox Preview for HTML Editor:<\/p>\n

\"\"<\/p>\n

The HTML Live Editor Preview and Folders are available to all VerticalResponse users. Upgrade to a Pro Plan to start using Subject Line A\/B Testing and Inbox Preview for HTML Editor today.<\/p>\n

Be sure to check out the\u00a0Product Updates\u00a0category to learn more about our newest features and updates.<\/p>\n","protected":false},"excerpt":{"rendered":"

Check out VR’s exciting new features that make email marketing even easier.<\/p>\n","protected":false},"author":7,"featured_media":2075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[6],"tags":[62,64,92],"class_list":["post-2074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-a-b-testing","tag-email-editor","tag-html"],"acf":[],"yoast_head":"\nVR update: A\/B testing, HTML previewing and more | Vertical Response<\/title>\n<meta name=\"description\" content=\"New features have been added to the ever-growing Vertical Response repertoire. 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