{"id":1826,"date":"2017-07-20T10:09:12","date_gmt":"2017-07-20T10:09:12","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=1826"},"modified":"2021-01-05T09:25:43","modified_gmt":"2021-01-05T09:25:43","slug":"improve-your-email-marketing-with-automation-webinar","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/improve-your-email-marketing-with-automation-webinar\/","title":{"rendered":"Improve your email marketing with automation [webinar]"},"content":{"rendered":"

Email Automation, which VerticalResponse\u00a0recently added to its powerful toolkit<\/a>, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales at one-third less cost than other companies.<\/p>\n

Brant Schmitz, Director of Email & Marketing Automation at partner company Deluxe, recently presented a webinar about email marketing and how businesses can harness the power of Email Automation in their campaigns. Here are a few of his key takeaways:<\/p>\n

Email Automation is versatile<\/h3>\n

Automated email campaigns can promote your brand or products, create awareness, launch a product or service, re-engage customers, educate readers, or onboard new customers.<\/p>\n

Email Automation nurtures trust and credibility<\/h3>\n

Consumers trust what they\u2019re familiar with. By sending out automated emails that keep your brand top-of-mind and offer valuable information, you can build trust and credibility with your readers.<\/p>\n

Determine your strategy ahead of time<\/h3>\n

Email Automation requires businesses to spend more time and effort planning campaigns: determining goals and the timing of emails, as well as writing all the messages in a series at once so they work together cohesively. After that work is complete, the automated series delivers campaigns to customers\u2019 inboxes automatically, reducing the work required to send each email.<\/p>\n

For the rest of Brant\u2019s tips and insights, watch the full webinar<\/h3>\n

You can also catch\u00a0the full webinar\u00a0on Deluxe\u2019s YouTube channel. For more on how to strategically deploy Email Automation with your own campaigns,\u00a0download our white paper<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how to expertly deploy Email Automation in your own email marketing.<\/p>\n","protected":false},"author":4,"featured_media":1827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[4],"tags":[25,13],"class_list":["post-1826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-automation","tag-strategy"],"acf":[],"yoast_head":"\nImprove your email marketing with automation | VerticalResponse<\/title>\n<meta name=\"description\" content=\"Harness the power of email in your campaigns. 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