To maximize your marketing efforts, here are five tips to improve your emails:<\/p>\n
1. Send a variety of emails<\/strong><\/h2>\nNonprofits need donations and volunteers, but that doesn\u2019t mean every email you send has to ask for support. You should send a variety of emails. From newsletters to gratitude emails, you want to engage with your audience:<\/p>\n
\n- Welcome email:\u00a0<\/strong>When a new contact signs up for your email list, greet him or her with a\u00a0welcome email<\/a>.<\/li>\n
- Gratitude email:<\/strong>\u00a0When you receive donations, make sure to thank each supporter with a gratitude email.<\/li>\n
- Explainer video:<\/strong>\u00a0Show your supporters what you\u2019re working on by sending a link to a video that explains a new project or your mission.<\/li>\n
- Newsletter:<\/strong>\u00a0On a regular basis, keep your followers up to date with a newsletter.<\/li>\n
- Stewardship email:<\/strong>\u00a0At the end of a campaign, tell donors how it went. For example,\u00a0in Red Cross email below, the organization lets donors know how their support was used in 2017.<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/screen20shot202018-01-1520at204.15.5720pm.png\")
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2. Vary your calls to action<\/strong><\/h2>\nInevitably, you will send emails that ask for donations or support of some kind. Many nonprofits use \u201cDonate Now\u201d as the go-to call to action, but there are other phrases you can use that sound less like a plea for money. The next time you create a donation-based email, consider using a call to action from this list:<\/p>\n
\n- Join Us Now<\/li>\n
- Take Action<\/li>\n
- Get Involved Today<\/li>\n
- Join the Fight<\/li>\n
- Help Now<\/li>\n
- Support Your Animal Humane Society (change to your nonprofit\u2019s name)<\/li>\n
- Give the Gift of Food (alter to fit the service you provide)<\/li>\n
- Send a Military Care Package Now (alter to fit a specific package you provide)<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/screen20shot202018-01-1520at203.45.0720pm.png\")
<\/p>\n
3. Add an attention-grabbing image<\/strong><\/h2>\nAs a nonprofit, one of the best ways to encourage your audience to get involved is to show them how they can help. Supporters are more likely to help your cause if they can relate to it on a human level. Try to include an image that shows the need that your nonprofit meets or showcases what your organization has accomplished.<\/p>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/screen20shot202018-01-1720at201.19.2420pm.png\")
<\/p>\n
4. Select one or two readable fonts<\/strong><\/h2>\nWhen you create an email, you have a multitude of fonts to select from. To ensure your audience can read your email,\u00a0select clear fonts<\/a>. Stay away from typefaces that use symbols or hard-to-read scripted letters. You\u2019ll also want to limit the number of fonts you use in each email to only one or two.<\/p>\nHere\u2019s a quick list of go-to fonts that are easy to read across devices:<\/p>\n
<\/p>\n
2. Vary your calls to action<\/strong><\/h2>\nInevitably, you will send emails that ask for donations or support of some kind. Many nonprofits use \u201cDonate Now\u201d as the go-to call to action, but there are other phrases you can use that sound less like a plea for money. The next time you create a donation-based email, consider using a call to action from this list:<\/p>\n
\n- Join Us Now<\/li>\n
- Take Action<\/li>\n
- Get Involved Today<\/li>\n
- Join the Fight<\/li>\n
- Help Now<\/li>\n
- Support Your Animal Humane Society (change to your nonprofit\u2019s name)<\/li>\n
- Give the Gift of Food (alter to fit the service you provide)<\/li>\n
- Send a Military Care Package Now (alter to fit a specific package you provide)<\/li>\n<\/ul>\n
<\/p>\n
3. Add an attention-grabbing image<\/strong><\/h2>\nAs a nonprofit, one of the best ways to encourage your audience to get involved is to show them how they can help. Supporters are more likely to help your cause if they can relate to it on a human level. Try to include an image that shows the need that your nonprofit meets or showcases what your organization has accomplished.<\/p>\n
<\/p>\n
4. Select one or two readable fonts<\/strong><\/h2>\nWhen you create an email, you have a multitude of fonts to select from. To ensure your audience can read your email,\u00a0select clear fonts<\/a>. Stay away from typefaces that use symbols or hard-to-read scripted letters. You\u2019ll also want to limit the number of fonts you use in each email to only one or two.<\/p>\nHere\u2019s a quick list of go-to fonts that are easy to read across devices:<\/p>\n
<\/p>\n
3. Add an attention-grabbing image<\/strong><\/h2>\nAs a nonprofit, one of the best ways to encourage your audience to get involved is to show them how they can help. Supporters are more likely to help your cause if they can relate to it on a human level. Try to include an image that shows the need that your nonprofit meets or showcases what your organization has accomplished.<\/p>\n
<\/p>\n
4. Select one or two readable fonts<\/strong><\/h2>\nWhen you create an email, you have a multitude of fonts to select from. To ensure your audience can read your email,\u00a0select clear fonts<\/a>. Stay away from typefaces that use symbols or hard-to-read scripted letters. You\u2019ll also want to limit the number of fonts you use in each email to only one or two.<\/p>\nHere\u2019s a quick list of go-to fonts that are easy to read across devices:<\/p>\n
<\/p>\nWhen you create an email, you have a multitude of fonts to select from. To ensure your audience can read your email,\u00a0select clear fonts<\/a>. Stay away from typefaces that use symbols or hard-to-read scripted letters. You\u2019ll also want to limit the number of fonts you use in each email to only one or two.<\/p>\n Here\u2019s a quick list of go-to fonts that are easy to read across devices:<\/p>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/screen20shot202018-01-1520at204.10.4220pm.png\")
<\/p>\n