{"id":14760,"date":"2023-03-06T09:05:05","date_gmt":"2023-03-06T14:05:05","guid":{"rendered":"https:\/\/verticalresponse.com\/?p=14760"},"modified":"2024-01-05T11:36:25","modified_gmt":"2024-01-05T16:36:25","slug":"7-tips-to-run-effective-non-profit-campaigns","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/7-tips-to-run-effective-non-profit-campaigns\/","title":{"rendered":"7 Tips to Run Effective Non profit Campaigns"},"content":{"rendered":"<p>Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns.<\/p>\n<h2>1. Educate subscribers about your mission<\/h2>\n<p>Email is the perfect opportunity to promote your mission and goals. Even better, it gives you a chance to\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/7-holiday-fundraising-tips-for-non-profits\/\" target=\"_blank\" rel=\"noopener noreferrer\">show subscribers how their contributions make a positive impact<\/a>\u00a0on the things they care about most.<\/p>\n<p>For example, you can tell subscribers where their donations go. They might be used to feed the hungry, clean polluted lakes, or educate children. You can illustrate how your organization\u2019s staff and volunteers have directly affected those in need. And you can demonstrate strong leadership and financial responsibility by detailing what percentage of funds are used to execute your mission.<\/p>\n<p>Use email to foster belief in your mission and trust in your organization, so new subscribers feel good about contributing to your cause.<\/p>\n<p>This Charity: Water welcome email communicates its mission and gives subscribers opportunities to learn more about how donations are used.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-936\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/charity-water-email.png\" alt=\"\" width=\"672\" height=\"505\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/charity-water-email.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/charity-water-email-300x225.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/charity-water-email-768x577.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2>2. Excite and inspire subscribers with personalized stories<\/h2>\n<p>One of the most powerful fundraising strategies is to excite and inspire subscribers with personalized stories that tug at the heartstrings and prove your nonprofit\u2019s impact. You could send an email that lists past accomplishments, details a success story, or describes the plight of those in need.<\/p>\n<p>Humanize the story by detailing who your nonprofit helped\u00a0\u2014\u00a0or who needs your help\u00a0\u2014\u00a0and add an image for strong visual impact. Then, use a call to action (CTA) that invites subscribers to learn more, watch a video or meet the people you\u2019ve mentioned.<\/p>\n<p>Your CTA button can link to a landing page that features a video along with a donation request. The goal is to get subscribers excited about contributing to your cause, then allow them to make an immediate impact.<\/p>\n<p>This World Vision email shows subscribers the impact the nonprofit has made with specific, personalized stories that inspire action.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-937\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/world-vision-email.png\" alt=\"\" width=\"672\" height=\"504\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/world-vision-email.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/world-vision-email-300x225.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/world-vision-email-768x576.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2>3. Raise money with creative fundraising emails for nonprofits<\/h2>\n<p>Fundraising is at the core of nonprofit email marketing. The\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/9-emails-non-profits-should-send-to-attract-and-maintain-donors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">best fundraising emails for nonprofits<\/a>\u00a0stress the importance of your cause, personalize your request and create excitement about giving. Here are some ideas:<\/p>\n<ul>\n<li>Tell a success story, then ask for a donation so you can help others in a similar way<\/li>\n<li>Show subscribers exactly what their money goes toward at different contribution levels; for example, $25 might feed a child for a week while $100 might pay for their education for a month<\/li>\n<li><a href=\"https:\/\/verticalresponse.com\/blog\/non-profit-year-end-fundrasing-use-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fundraise for the holidays<\/a>\u00a0(or a specific project) and set a campaign goal; send regular progress updates to excite subscribers and motivate donations<\/li>\n<li>Sell promotional items such as shirts, hats, and water bottles with your logo; have a portion of the proceeds go to your cause \u2014 or let subscribers buy items as gifts for friends and family<\/li>\n<li>Send emails that allow subscribers to donate in others\u2019 names: friends, family members, organizations, or in the memory of loved ones<\/li>\n<\/ul>\n<p>You can\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/5-tips-to-improve-nonprofit-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">make your nonprofit fundraising emails more effective<\/a>\u00a0with colorful CTAs that stand out. \u201cDonate now\u201d is a common CTA, but you can try others such as:<\/p>\n<ul>\n<li>Learn more<\/li>\n<li>Give now<\/li>\n<li>Give a meal<\/li>\n<li>Help a child<\/li>\n<li>Save a whale<\/li>\n<li>Watch the video<\/li>\n<li>Get involved<\/li>\n<li>Join us<\/li>\n<li>Be a hero<\/li>\n<\/ul>\n<p>Once subscribers click, take them to a landing page that features your donation form plus additional information and media: videos, images, and an overview of your current campaign. A <a href=\"https:\/\/verticalresponse.com\/blog\/4-ways-every-nonprofit-should-be-using-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">good nonprofit landing<\/a>\u00a0page helps reduce abandonment because it works to foster excitement and makes it easy to contribute.<\/p>\n<h2>4. Personalize your emails as much as possible. For example, use an email marketing tool that inserts each subscriber\u2019s first name in the salutation (and even the subject line).<\/h2>\n<p>If you\u2019re asking for donations, add your director\u2019s name and signature near the bottom. You can also take advantage of\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/5-ways-every-nonprofit-can-use-email-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">email automation<\/a>\u00a0to boost your fundraising efforts. Create a series of emails that are automatically sent to subscribers at scheduled intervals. For example, your campaign might include:<\/p>\n<ul>\n<li>A welcome email that introduces subscribers to your organization\u2019s mission<\/li>\n<li>An update email that tells subscribers what you\u2019ve been doing to make the world a better place<\/li>\n<li>A fundraising email that creates excitement around your current campaign and makes a direct ask for donations<\/li>\n<\/ul>\n<p>Here, you can divide subscribers into two segments: donors and non-donors. Donors can receive a thank-you email with updates on campaign fundraising, the impact of their contributions, and future requests for donations. Non-donors can receive more emails that build the case for your cause before they make another donation request.<\/p>\n<p>This email from Unicef tells the story of a young girl who lost her home due to climate change, then tells subscribers how to help millions of other children just like her. Note the three different calls to action.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-938\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unicef-email.png\" alt=\"\" width=\"672\" height=\"503\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unicef-email.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unicef-email-300x225.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unicef-email-768x575.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2>5. Keep subscribers updated with email newsletters<\/h2>\n<p>Send regular newsletters to keep subscribers updated on your organization\u2019s challenges and successes. Your supporters want to know how you\u2019re working to achieve your mission and how they can help.<\/p>\n<p><strong>Good nonprofit newsletter ideas include:<\/strong><\/p>\n<ul>\n<li>Tips that align with your cause \u2014 for example, a nonprofit that protects animal rights might list ways to keep pets cool and comfortable during hot summer months<\/li>\n<li>Case studies \u201cfrom the field\u201d\u00a0\u2014 for example, you could detail how your last campaign saved a wildlife habitat for an endangered species ( and then send them to a fundraising landing page to learn more)<\/li>\n<li>Financial reports to let subscribers know how you\u2019re spending donations and the positive impact of their contributions<\/li>\n<li>Donor and volunteer spotlights show how individuals can make important contributions to inspire other subscribers to do the same<\/li>\n<li>Related news articles and commentary from your director or communications officer<\/li>\n<li>Featured photos that illustrate the impact of your organization<\/li>\n<li>Upcoming events, such as conferences, trade shows, webinars, and more<\/li>\n<li>A CTA to show subscribers how they can help\u00a0\u2014 right now<\/li>\n<\/ul>\n<p>This UNHCR email is a perfect example of a good nonprofit newsletter. It features a video link, personalized news stories, and a strong CTA.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-939\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unhcr-emal.png\" alt=\"\" width=\"672\" height=\"504\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unhcr-emal.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unhcr-emal-300x225.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/unhcr-emal-768x576.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2>6. Help subscribers take a stand<\/h2>\n<p>Nonprofit email marketing isn\u2019t just about fundraising. It can also be used to promote activism. In particular, political activism that demands change.<\/p>\n<p>If you\u2019re fighting legislative policy, going head-to-head against a huge corporation, or trying to sway public opinion, send an email that asks subscribers to sign a petition. You can then send them to a landing page that collects signatures.<\/p>\n<p>Send your signed petition to legislators, corporate heads, newspapers, blogs, and other publications to make your stand. Follow up with subscribers to let them know about responses you\u2019ve received and the impact their petition had.<\/p>\n<p>This is another opportunity to use email automation to raise funds. You can automatically add petition signers to a new email list and send thank-you emails plus donation request follow-ups.<\/p>\n<p>This WDC email uses disturbing images to motivate petition signatures.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-940\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/wdc-email.png\" alt=\"\" width=\"672\" height=\"504\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/wdc-email.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/wdc-email-300x225.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/wdc-email-768x576.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2>7. Learn more about your supporters<\/h2>\n<p>Email, when coupled with surveys, becomes even more powerful. Create a survey designed to learn more about your supporters, their demographics, and what they expect from your organization. Then, use that information to improve results.<\/p>\n<p>For example, your survey can be used to identify supporter demographics. You can use that information to target your donation requests to people who are likely to contribute. You can also discover what motivates your supporters and what they expect from your organization \u2014 use this information to position your message and inspire action, such as donations, volunteerism, and advocacy.<\/p>\n<p>Nonprofit email marketing is perhaps the most powerful communication tool at your disposal. Best of all, it\u2019s easy and affordable. Use these tips to craft effective nonprofit email campaigns that increase support and boost your fundraising efforts so you can continue to make a positive impact on the world.<\/p>\n<p><strong>If you want to learn more about marketing,\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/\">check out the rest of our blog<\/a>. If you\u2019re ready to start making content,\u00a0<a href=\"https:\/\/vr2.verticalresponse.com\/users\/sign_up\">sign up for a free trial<\/a>\u00a0to get the tools you need to make great marketing campaigns!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns. 1. Educate subscribers about your mission Email is the perfect opportunity [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":14762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[16],"tags":[4248],"class_list":["post-14760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","tag-non-profit-social-media","filters-content-blog-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips to Run Effective Non profit Campaigns | VR Blog<\/title>\n<meta name=\"description\" content=\"In this blog post, you can read all about 7 Tips to Run Effective Non profit Campaigns as Vertical Response lets you create, 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