- \n
- $4.7 billion on jewelry<\/li>\n
- $2 billion on flowers<\/li>\n
- $1.8 billion on candy<\/li>\n
- $894 million on greeting cards<\/li>\n
- $1.5 billion on gift cards<\/li>\n<\/ul>\n
The objects of their affection included spouses and significant others, children and parents, classmates and teachers, friends and even Fido \u2014 with an estimated 20 percent of consumers buying Valentine\u2019s Day gifts for their pets. What\u2019s more, 27 percent of consumers planned to celebrate the holiday by treating themselves or getting together with family and friends.<\/p>\n
Valentine\u2019s Day can be lucrative for nearly all businesses<\/h2>\n
Because it\u2019s not just for sweethearts, Valentine\u2019s Day can be lucrative for almost any business, from restaurants and retailers to auto shops and coffeehouses. So, don\u2019t be shy! Win customers\u2019 hearts and business with swoon-worthy email marketing promotions.\u00a0Read on for\u00a0inspiration:<\/p>\n
The RealReal:<\/strong>\u00a0No Partner? No Problem \u2014 Shop Valentine\u2019s Gifts to Give Yourself<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/realrealshot.png\")
<\/div>\nThe RealReal takes a fresh approach to Valentine\u2019s Day by celebrating singlehood. The subject line appeals to people who don\u2019t have partners but still want and deserve gifts. Why not treat yourself?<\/p>\n
Keurig:<\/strong>\u00a0From Keurig, With Love<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/cafeshot.png\")
<\/div>\nThis Valentine\u2019s Day, Keurig is making it easy for customers to order a coffee maker, plus a variety of tasty beverages. The email is easy to navigate, just like Keurig\u2019s auto-delivery service,\u00a0so customers won\u2019t have any trouble stocking up on their favorite brews.<\/p>\n
HelloFresh:<\/strong>\u00a0Put Love On The Menu: Your Valentine\u2019s Guide<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/battier.png\")
<\/div>\nThis email from HelloFresh features clever copy and an irresistible call to action: \u201cSave my Valentines Day.\u201d Nobody wants their romantic dinner spoiled, so if the alternative is to\u00a0go to an overcrowded restaurant,\u00a0HelloFresh just might be a viable option.<\/p>\n
Minibar Delivery:<\/strong>\u00a0Kissed by a ros\u00e9<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/rose-1.png\")
<\/div>\nMinibar uses a cute pun in the subject line and a funny and original poem to make this email POP.<\/p>\n
Molekule:<\/strong>\u00a0A Valentine\u2019s message from Molekule<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/molekuletinyshot.png\")
<\/div>\nMolekule takes an extremely\u00a0un<\/em>romantic product (an air purifier) and turns it into a perfectly practical Valentine\u2019s Day gift.\u00a0It\u2019s a great reminder\u00a0that you don\u2019t have to sell flowers and candy to celebrate the holiday.<\/p>\n
Maison Impeccable:<\/strong>\u00a0MI Intel | Love is Afoot<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/mi-intel.png\")
<\/div>\nAside from the\u00a0playful subject line, Maison Impeccable has a conversational, click-worthy call to action.<\/p>\n
Gymboree:<\/strong>\u00a0Goodbye, Free Shipping! Goodnight, Valentine!<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/screenshot-milled.com-2018.12.13-10-40-58.png\")
<\/div>\nGymboree downplays Valentine\u2019s Day but goes bold with a huge, attention-grabbing ad for a 70 percent off, store-wide sale.<\/p>\n
Francesca\u2019s Collections:<\/strong>\u00a0Valentine\u2019s Day Picks For You!<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/screenshot-milled.com-2018.12.13-10-48-13.png\")
<\/div>\nFrancesca\u2019s Collections\u00a0does a great job of showing customers the love with discounts and deals, wardrobe fashions for a romantic night and\u00a0last-minute gift suggestions.<\/p>\n
JR Cigars:<\/strong>\u00a0Join the Romeo Lovefest & Get 20 Free Cigars!<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/cigarshots.png\")
<\/div>\nJR Cigars uses humor to create a catchy subject line that attracts star-crossed Romeos and Juliets. Of course, there\u2019s also a great reason to shop \u2014 20 free cigars!<\/p>\n
Modkat:<\/strong>\u00a0Valentine\u2019s Special \u2013 Love at first sight.<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/kittypic.png\")
<\/div>\nModkat definitely knows its audience and recognizes the fact that cat lovers won\u2019t forget their furry friends on Valentine\u2019s Day.<\/p>\n
Lensabl:<\/strong>\u00a0From Lensable With Love: 25% Off All Lenses!<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/lenses.png\")
<\/div>\nLensabl combines a heartfelt Valentine\u2019s Day greeting with a sweet one-day deal. Gift or no gift, why not send your customers a valentine?<\/p>\n
SinglesSwag:<\/strong>\u00a0February Box Reveal\u00a0<\/em><\/h3>\n
![\"\"](\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/swagbag.png\")
<\/div>\nEverybody loves a surprise, right? SinglesSwag piques customer interest by giving\u00a0customers\u00a0a sneak peek of\u00a0their February box chockfull of goodies. The message contains a sense of urgency to appeal to people\u2019s fear of missing out and get\u00a0them to act fast.<\/p>\n
Get customers to cozy up to your business<\/h2>\n
Here are some ideas for content and promotions that will get customers to snuggle up to your business:<\/p>\n
- \n
- Offer a buy-one-get-one treat to share with their valentine<\/li>\n
- Invite customers to\u00a0your anti-Valentine\u2019s celebration<\/li>\n
- Appeal to lovelorn folks with a \u201cbroken-heart brunch\u201d<\/li>\n
- Promote a \u201cLove stinks!\u201d stinky cheese sale<\/li>\n
- Send diners a voucher for a\u00a0free heart-shaped dessert<\/li>\n
- Email a Valentine\u2019s Day gift guide<\/li>\n
- Promote early bird specials for cakes, flowers, and gifts<\/li>\n
- Hold heartwarming events like a cooking class or wine tasting<\/li>\n
- Offer an auto detailing special for customers\u2019 sweethearts<\/li>\n
- Offer a pest control\u00a0service special, so customers can enjoy a romantic Valentine\u2019s Day without being bugged<\/li>\n<\/ul>\n
If this Valentine\u2019s Day is anything like last year\u2019s holiday, you definitely don\u2019t want to miss out. Remember, you don\u2019t need to sell flowers, cards, or chocolates to celebrate. Focus on showing your customers how much you love and appreciate them. But don\u2019t wait for Cupid to work his magic on potential customers.<\/p>\n
Make the most of the day with email marketing promotions your customers are sure to love!<\/p>\n
\nInterested to find out more?\u00a0Browse the rest of our blog<\/a>\u00a0for other marketing tips. If you\u2019re ready to create your first email, survey, sign-up form, or landing page then\u00a0<\/strong>register\u00a0for a free trial<\/strong><\/a>\u00a0to\u00a0get the tools you need to build powerful marketing campaigns!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Did you know that in 2022, Valentine\u2019s Day spending hit a record-breaking $23.9 billion? It\u2019s no wonder that Valentine\u2019s Day sends business owners\u2019 hearts aflutter. According to a study by Prosper Insights & Analytics for the\u00a0National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine\u2019s Day merchandise, with customers […]<\/p>\n","protected":false},"author":24,"featured_media":14468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[16],"tags":[22],"class_list":["post-14466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","tag-email-marketing","filters-content-blog-articles","filters-topics-email-inspiration"],"acf":[],"yoast_head":"\n
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