{"id":1435,"date":"2018-05-07T07:23:58","date_gmt":"2018-05-07T07:23:58","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=1435"},"modified":"2021-03-25T02:41:55","modified_gmt":"2021-03-25T07:41:55","slug":"introducing-email-automation","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/","title":{"rendered":"Getting started with Email Automation"},"content":{"rendered":"<p>Your customers want to read your emails. In fact,\u00a0<a href=\"https:\/\/marketingsherpa.com\/article\/case-study\/customer-communication-by-channel\" target=\"_blank\" rel=\"noopener noreferrer\">72 percent<\/a>\u00a0of people prefer that companies communicate with them through email. But sending out campaigns on a consistent basis, and building relationships with your audience through email, can be a challenge when there are so many other areas of your business that demand your attention. This is where\u00a0<a href=\"https:\/\/verticalresponse.com\/features\/\/email-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Automation<\/a>\u00a0comes in. Rather than manually sending out messages, VerticalResponse\u2019s Email Automation enables you to set up a series of timed emails that are automatically delivered to contacts based on how they interact with your messages.<\/p>\n<h3>What is Email Automation?<\/h3>\n<p>Before we get started on putting Email Automation to use, let\u2019s do a quick review. Email Automation can be one email or a series of emails that are automatically sent based on a pre-defined time interval and\/or subscriber actions. Emails can be triggered according to criteria\u00a0such as\u00a0whether or not contacts have opened or clicked a link in an email. Such a series of email messages is also known by a variety of other names, including:<\/p>\n<ul>\n<li>Drip campaign<\/li>\n<li>Onboarding campaign<\/li>\n<li>Welcome series<\/li>\n<li>Lifecycle emails<\/li>\n<li>Autoresponders<\/li>\n<li>Marketing automation<\/li>\n<\/ul>\n<h3>Why use Email Automation?<\/h3>\n<p>There are tremendous benefits to leveraging Email Automation instead of sending individual emails. According to\u00a0<a href=\"https:\/\/martech.zone\/email-drip-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketingtechblog.com<\/a>, open rates for drip campaigns are 80 percent higher than individual emails, with clickthrough rates three times that of a stand-alone email. Additionally, companies that utilize and maximize automated email series generate 80 percent more sales at a reduced cost from sending individual campaigns.<\/p>\n<h3>Types of Email Automation campaigns<\/h3>\n<p>You can automate a campaign to meet your unique business goals and marketing needs. Here are some of the most popular campaigns:<\/p>\n<ul>\n<li>Win back lapsed customers<\/li>\n<li>Build excitement for an upcoming event<\/li>\n<li>Reach out to people who didn\u2019t open your last email<\/li>\n<li>Thank customers for taking a survey<\/li>\n<li>Onboard new clients<\/li>\n<li>Educate customers about your products or services<\/li>\n<li>Share news about product or business updates<\/li>\n<li>Send birthday or anniversary greetings (first segment your contact list by birthdays or anniversaries to automate these campaigns)<\/li>\n<\/ul>\n<h3>How it works<\/h3>\n<h4>Set up a series<\/h4>\n<p>1. From the home page of the VerticalResponse app, click Create Email Automation to begin your campaign.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1438\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation-e1532021878726.png\" alt=\"\" width=\"672\" height=\"395\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation-e1532021878726.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation-e1532021878726-300x176.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation-e1532021878726-768x451.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>2. Create a name for your campaign and select which contact list to email.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1439\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_2-1-e1532024266769.png\" alt=\"\" width=\"672\" height=\"451\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_2-1-e1532024266769.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_2-1-e1532024266769-300x201.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_2-1-e1532024266769-768x516.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><br \/>\n3. Next,\u00a0choose the criteria for when the email will be sent. You can automatically release a different email depending on whether a reader has joined a list, opened a previous message or clicked a link.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1440\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_3-e1532025595562.png\" alt=\"\" width=\"672\" height=\"300\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_3-e1532025595562.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_3-e1532025595562-300x134.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_3-e1532025595562-768x343.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><br \/>\n4. Specify the email campaign and set the time your emails will be sent.\u00a0You may choose\u00a0between days, weeks and hours.<\/p>\n<p>5. Create your email as usual with the\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/design-and-send-emails-in-minutes-verticalresponses-new-editor-makes-it-easy\/\" target=\"_blank\" rel=\"noopener noreferrer\">VerticalResponse email editor<\/a>\u00a0(or using HTML).<\/p>\n<p>6. Finally, you have the option to add another email to the series. Continue to follow the set-up sequence until you\u2019ve completed your autoresponder series. There is no limit to the number of emails that you can add.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1441\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_5-e1532112347356.png\" alt=\"\" width=\"672\" height=\"396\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_5-e1532112347356.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_5-e1532112347356-300x177.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/emailautomation_5-e1532112347356-768x452.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h4>Reporting<\/h4>\n<p>We\u2019ve made it easy to view the results of your Email Automation campaigns. To check the progress of your autoresponders, simply follow these two steps:<\/p>\n<p>1. From the VerticalResponse app homepage, navigate to the Messages tab, and then select an active Email Automation campaign to view reporting\u00a0(see screenshot above in step 5).<\/p>\n<p>2. Reports will show the total metrics for the entire series, as well as the individual breakout\u00a0for each email message.\u00a0Each report summary will include number of emails sent, opened and clicked. For a more detailed reporting view, click \u201cView Report.\u201d<\/p>\n<p>Email Automation helps you reach your audience with the right message\u00a0at the right time \u2014 and boosts the efficiency of your email marketing program. Start using this time-saving feature today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VerticalResponse&#8217;s Email Automation feature enables you to keep your audience engaged with automated email campaigns. Try it today and deliver timely and relevant email messages automatically.<\/p>\n","protected":false},"author":4,"featured_media":1436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[6],"tags":[25,27,41],"class_list":["post-1435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-automation","tag-autoresponder","tag-new-feature"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting started with Email Automation | VerticalResponse<\/title>\n<meta name=\"description\" content=\"VerticalResponse&#039;s Email Automation feature enables you to keep your audience engaged with automated email campaigns. Try it today and deliver timely and relevant email messages automatically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting started with Email Automation\" \/>\n<meta property=\"og:description\" content=\"VerticalResponse&#039;s Email Automation feature enables you to keep your audience engaged with automated email campaigns. Try it today and deliver timely and relevant email messages automatically.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"VerticalResponse\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VerticalResponse\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-07T07:23:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-25T07:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/1200x675_VRBlogNew_Getting-Started-with-Email-Automation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contributing Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VR4SmallBiz\" \/>\n<meta name=\"twitter:site\" content=\"@VR4SmallBiz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contributing Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Getting started with Email Automation | VerticalResponse","description":"VerticalResponse's Email Automation feature enables you to keep your audience engaged with automated email campaigns. Try it today and deliver timely and relevant email messages automatically.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/","og_locale":"en_US","og_type":"article","og_title":"Getting started with Email Automation","og_description":"VerticalResponse's Email Automation feature enables you to keep your audience engaged with automated email campaigns. Try it today and deliver timely and relevant email messages automatically.","og_url":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/","og_site_name":"VerticalResponse","article_publisher":"https:\/\/www.facebook.com\/VerticalResponse\/","article_published_time":"2018-05-07T07:23:58+00:00","article_modified_time":"2021-03-25T07:41:55+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/1200x675_VRBlogNew_Getting-Started-with-Email-Automation.jpg","type":"image\/jpeg"}],"author":"Contributing Author","twitter_card":"summary_large_image","twitter_creator":"@VR4SmallBiz","twitter_site":"@VR4SmallBiz","twitter_misc":{"Written by":"Contributing Author","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/#article","isPartOf":{"@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/"},"author":{"name":"Contributing Author","@id":"https:\/\/verticalresponse.com\/#\/schema\/person\/116e7a6d8e29a5e16290804d63b4716f"},"headline":"Getting started with Email Automation","datePublished":"2018-05-07T07:23:58+00:00","dateModified":"2021-03-25T07:41:55+00:00","mainEntityOfPage":{"@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/"},"wordCount":613,"commentCount":0,"publisher":{"@id":"https:\/\/verticalresponse.com\/#organization"},"image":{"@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/1200x675_VRBlogNew_Getting-Started-with-Email-Automation.jpg","keywords":["AUTOMATION","AUTORESPONDER","NEW FEATURE"],"articleSection":["Product Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/","url":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/","name":"Getting started with Email Automation | VerticalResponse","isPartOf":{"@id":"https:\/\/verticalresponse.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/#primaryimage"},"image":{"@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/1200x675_VRBlogNew_Getting-Started-with-Email-Automation.jpg","datePublished":"2018-05-07T07:23:58+00:00","dateModified":"2021-03-25T07:41:55+00:00","description":"VerticalResponse's Email Automation feature enables you to keep your audience engaged with automated email campaigns. Try it today and deliver timely and relevant email messages automatically.","breadcrumb":{"@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/#primaryimage","url":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/1200x675_VRBlogNew_Getting-Started-with-Email-Automation.jpg","contentUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/1200x675_VRBlogNew_Getting-Started-with-Email-Automation.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verticalresponse.com\/"},{"@type":"ListItem","position":2,"name":"Getting started with Email Automation"}]},{"@type":"WebSite","@id":"https:\/\/verticalresponse.com\/#website","url":"https:\/\/verticalresponse.com\/","name":"VerticalResponse","description":"Email Marketing Management Services","publisher":{"@id":"https:\/\/verticalresponse.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verticalresponse.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verticalresponse.com\/#organization","name":"VerticalResponse","url":"https:\/\/verticalresponse.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verticalresponse.com\/#\/schema\/logo\/image\/","url":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2021\/07\/chatlogo.jpg","contentUrl":"https:\/\/verticalresponse.com\/wp-content\/uploads\/2021\/07\/chatlogo.jpg","width":50,"height":50,"caption":"VerticalResponse"},"image":{"@id":"https:\/\/verticalresponse.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/VerticalResponse\/","https:\/\/x.com\/VR4SmallBiz","https:\/\/www.instagram.com\/verticalresponse","https:\/\/www.linkedin.com\/company\/verticalresponse","https:\/\/www.pinterest.com\/vr4smallbiz\/","https:\/\/www.youtube.com\/channel\/UCDjaRm8N4cQU38NdxjxR_qg","https:\/\/en.wikipedia.org\/wiki\/VerticalResponse"]},{"@type":"Person","@id":"https:\/\/verticalresponse.com\/#\/schema\/person\/116e7a6d8e29a5e16290804d63b4716f","name":"Contributing Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verticalresponse.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/868a13c09411ad972fed7e00ccee6f87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/868a13c09411ad972fed7e00ccee6f87?s=96&d=mm&r=g","caption":"Contributing Author"},"url":"https:\/\/verticalresponse.com\/blog\/author\/contributing-author\/"}]}},"_links":{"self":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/posts\/1435"}],"collection":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/comments?post=1435"}],"version-history":[{"count":0,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/posts\/1435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/media\/1436"}],"wp:attachment":[{"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/media?parent=1435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/categories?post=1435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verticalresponse.com\/wp-json\/wp\/v2\/tags?post=1435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}