{"id":1388,"date":"2018-06-20T06:21:45","date_gmt":"2018-06-20T06:21:45","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=1388"},"modified":"2021-03-25T02:43:38","modified_gmt":"2021-03-25T07:43:38","slug":"introducing-pop-ups","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/introducing-pop-ups\/","title":{"rendered":"Introducing VerticalResponse Pop Ups"},"content":{"rendered":"<p>Building your email list just became a whole lot easier. We\u2019re excited to introduce VerticalResponse Pop Ups. Now you can enhance your website or landing pages with customized pop-up forms that capture email sign-ups and sync seamlessly with your VerticalResponse contact lists \u2014 so you can quickly follow up with new subscribers.<\/p>\n<h3>What are VerticalResponse Pop Ups?<\/h3>\n<p>Everyone has some experience with pop-ups \u2014 the smaller windows that appear while you\u2019re browsing a website. As a business owner who needs to grab readers\u2019 attention, you can count on Pop Ups to put your message front and center and help you achieve your marketing goals. In addition to delivering timely information to website visitors, Pop Ups are a powerful list-building tool. Having a fresh, robust email contact list helps you reach prospective customers.\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/from-zero-to-success-building-an-email-list-from-scratch\/\">While there are so many ways you can go about list-building<\/a>, adding a Pop Up to your website is one of the quickest and easiest options.<\/p>\n<p>Creating a custom Pop Up in VerticalResponse is simple. Using the same editor you use to create emails in VerticalResponse, you can customize forms that not only collect visitors\u2019 email addresses but also gather other data about your audience, such as phone numbers, geographic locations and birthdates. Embedding the form on your website is easy and doesn\u2019t require any technical or coding experience.<\/p>\n<h3>Why use Pop Ups?<\/h3>\n<p><strong>Grow email lists and customer intelligence.<\/strong>\u00a0Use\u00a0pop-up forms to gather data on prospects or customers such as name, email, birthday, phone number and location. Use that data to get a better picture of who your audience is, so you can provide them with the most relevant marketing content possible.<\/p>\n<p><strong>Generate leads and sales.<\/strong>\u00a0After collecting email addresses through the Pop Up\u2019s sign-up field, leverage the Welcome Series feature in VerticalResponse to create a lead nurture campaign and immediately engage new subscribers.<\/p>\n<p><strong>Save time.<\/strong>\u00a0Build and customize your opt-in form in minutes. Once you\u2019ve added the Pop Up to your website, all the data gathered is automatically added to your specified email contact list, so you can start nurturing those new leads right away.<\/p>\n<p><strong>Match your brand.<\/strong>\u00a0Customize the Pop Up with fonts, colors and styles that match your existing website design. For further personalization, upload your own background image. When you\u2019re happy with your design, preview the form right inside the Pop Ups editor.<\/p>\n<p><strong>Flexible placement.<\/strong>\u00a0You decide where on your website or landing page the Pop Up will look best. Placement options include centered, left sidebar or bottom banner.<\/p>\n<p><strong>Track Pop Up performance.<\/strong>\u00a0Know how your Pop Up performs with reports that show\u00a0how many visitors viewed it and how many signed up for your list.<\/p>\n<h3>Here\u2019s how to create Pop Ups for your website or VerticalResponse Landing Page:<\/h3>\n<p>Creating a new Pop Up can be done in four simple steps.<\/p>\n<h4>Step 1: Setup<\/h4>\n<p>Click the Forms tab in the VerticalResponse app, and then click \u201cCreate Pop Up.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1395\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/createpopup-e1532031635896.png\" alt=\"\" width=\"672\" height=\"390\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/createpopup-e1532031635896.png 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/createpopup-e1532031635896-300x174.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/createpopup-e1532031635896-768x445.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>You have six different layout options as to where the form will be placed on your website: Centered, full screen, top banner, bottom banner, left sidebar or right sidebar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1391\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_2.png\" alt=\"\" width=\"672\" height=\"512\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_2.png 1256w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_2-300x229.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_2-1024x780.png 1024w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_2-768x585.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>For each layout, there are two template options that you can select from for the starting point of your design.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1392\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_3.png\" alt=\"\" width=\"672\" height=\"511\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_3.png 1256w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_3-300x228.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_3-1024x779.png 1024w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_3-768x584.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h4>Step 2: Design<\/h4>\n<p>Add content blocks, edit content and select the page style in the Pop Ups editor. You have the option to include several different form fields. From visitors\u2019 email addresses to their website addresses, you will be able to collect the information that you need.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1393\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_4.png\" alt=\"\" width=\"672\" height=\"462\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_4.png 1259w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_4-300x206.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_4-1024x704.png 1024w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_4-768x528.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>To ensure that visitors completely fill out forms, you have the option to create required fields. If a site visitor does not fill in a required field, they will see a red error in the form field.<\/p>\n<h4>Step 3: Rules<\/h4>\n<p>Name the Pop Up (this is for your reference only, and will not be displayed to website visitors), and then choose whether you would like the Pop Up to appear on your own domain or on a Landing Page that you\u2019ve already created in your VerticalResponse account.<\/p>\n<p>Select when the Pop Up will be triggered:<\/p>\n<ul>\n<li>When a visitor lands on a page<\/li>\n<li>When a visitor tries to leave the page<\/li>\n<li>After a visitor scrolls down a percentage of the page (you can select between 10% and 100%)<\/li>\n<li>After a delay you determine (you can select between 5 and 60 seconds, in five-second increments)<\/li>\n<\/ul>\n<p>Select how often the Pop Up appears:<\/p>\n<ul>\n<li>Once per visitor<\/li>\n<li>On every visit<\/li>\n<li>Every certain number of visits (you can select between 1 and 10 visits)<\/li>\n<li>Only on certain visits (can select between the first and tenth visits)<\/li>\n<li>Not on the first visit but on all following visits<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1394\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_5.png\" alt=\"\" width=\"672\" height=\"512\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_5.png 1248w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_5-300x229.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_5-1024x780.png 1024w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_5-768x585.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h4>Step 4: Publish<\/h4>\n<p>This step confirms that the Pop Up is published and provides the embed code that you will need to paste into your website just before the &lt;\/body&gt; tag. Even if you chose to use a VerticalResponse-created Landing Page in step 3, you will still need to go into the Landing Page and add the embed code. The code will not be added automatically.<\/p>\n<p>After you add a Pop Up to your website or Landing Page, you can view all of your Pop Ups by clicking on \u201cForms\u201d in the top navigation. This will let you select the status of each Pop Up (choosing whether to keep it active or not), as well as view the number of visitors and conversions, and the conversion rate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1397\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_6.png\" alt=\"\" width=\"672\" height=\"504\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_6.png 1252w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_6-300x225.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_6-1024x768.png 1024w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/popups_6-768x576.png 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>VerticalResponse Pop Ups help you gather new newsletter subscribers, connect with prospects who want to learn more about your products or services, and collect visitor demographic information that enables you to\u00a0create more targeted marketing messages. Start creating Pop Ups today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building your email list doesn\u2019t have to be a challenge. New VerticalResponse Pop Ups help you grow your subscriber list, generate more leads and collect customer information.<\/p>\n","protected":false},"author":7,"featured_media":1390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[6],"tags":[61,43,42,26],"class_list":["post-1388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-call-to-action","tag-copywriting","tag-design","tag-event-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a pop-up form for your website | VerticalResponse<\/title>\n<meta name=\"description\" content=\"Building your email list doesn\u2019t have to be a challenge. 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