{"id":1338,"date":"2018-07-10T05:49:12","date_gmt":"2018-07-10T05:49:12","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=1338"},"modified":"2021-07-28T05:23:32","modified_gmt":"2021-07-28T10:23:32","slug":"how-to-make-pop-ups-work-for-you","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/how-to-make-pop-ups-work-for-you\/","title":{"rendered":"How to make Pop Ups work for you"},"content":{"rendered":"

A small business can\u2019t sustain itself if it isn\u2019t attracting new customers. Lead generation is the key to growth and generating more sales. While there are\u00a0many effective ways you can approach this ongoing mission to reach new prospects, embedding VerticalResponse\u00a0Pop Ups<\/a>\u00a0that collect visitors\u2019 email addresses into your website or\u00a0Landing Pages<\/a>\u00a0is one of the easiest.<\/p>\n

To ensure that your Pops Ups are seamlessly integrated into your website and create the best user experience possible, you need to know when and where it\u2019s most appropriate and effective to use them. Just as you would optimize your website\u2019s overall design according to industry, you can do the same for the Pop Ups you use. To help you get the best results, here are some ideas of where on your website to place your Pop Ups according to the type of business you operate.<\/p>\n

Nonprofit organizations<\/h3>\n

Visitors to nonprofits\u2019 websites are likely to be the most engaged with your content and your cause while reading about your organization\u2019s mission, needs and successes. Encourage these prospective supporters to sign up for your newsletter by placing a Pop Up on your most recent blog article or the \u201clatest news\u201d page of your website.<\/p>\n

Tip:<\/strong>\u00a0A Pop Up that\u2019s triggered when visitors scroll down the page is ideal, as the act of scrolling implies that they\u2019re interested in what they\u2019re reading. If they\u2019re interested in the content, then they\u2019re more apt to share their information with you and sign up for your email list.<\/p>\n

Retailers and e-commerce shops<\/h3>\n

Retailers who sell products online or showcase on their website what they have in stock can embed a Pop Up on their product page. This is a page where prospects want to learn more about what your store has to offer, so you don\u2019t want to miss out on this opportunity to connect with them.<\/p>\n

Tip:<\/strong>\u00a0To ensure you don\u2019t distract them from making a purchase, use a Pop Up that\u2019s triggered when a visitor tries to leave your website \u2014 often referred to as an exit pop \u2014 to capture their information before they bounce.<\/p>\n

Bonus tip:<\/strong>\u00a0If a visitor ultimately doesn\u2019t make a purchase or decides to leave your website, it doesn\u2019t necessarily mean that they aren\u2019t interested in your shop. Adding an exit Pop Up gives you a chance to continue marketing to people who might not be ready to make a purchase, but are still curious about your merchandise.<\/p>\n

Service industry companies<\/h3>\n

When people visit the website of a wedding planner, plumber, mechanic or other service industry professional, they\u2019re often doing research. They\u2019re comparing your prices and what you offer to your competitors. Place a Pop Up on your services page to reach out to them when they\u2019re spending the most time with your content.<\/p>\n

Tip:<\/strong>\u00a0While visitors might not be prepared to immediately book a consultation, they may be interested enough in what they see to find out more about your company and continue their research through email.<\/p>\n

Restaurants<\/h3>\n

Does your restaurant hold private or community events? Do you cater? Are there nights where you serve special menu items? The page on your site where you let visitors know about all the exciting or unique things happening at your establishment is a great place to put a Pop Up.<\/p>\n

Tip:<\/strong>\u00a0When you ask visitors to sign up for your newsletter, tell them in a sentence or two that when they sign up to receive your emails, they\u2019ll be the first to know about events, menu updates and so on.<\/p>\n

For all businesses<\/h3>\n

As with any updates to your website\u2019s design, don\u2019t forget to A\/B test your Pop Ups. For example, your audience may be more receptive to Pop Ups that are immediately triggered when they land on your website than they are to Pop Ups placed on a sidebar. With VerticalResponse, you can experiment with design, triggers, and placement of your Pop Ups, and learn what works best for your audience and website.<\/p>\n","protected":false},"excerpt":{"rendered":"

Create pop-up forms that your website’s visitors actually want to engage with. Here’s how to optimize your VerticalResponse Pop Ups according to industry.<\/p>\n","protected":false},"author":7,"featured_media":1366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[41,69,70,67,59,56,71],"class_list":["post-1338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-list-building","tag-new-feature","tag-nonprofit","tag-pop-ups","tag-restaurant","tag-retail","tag-segmentation","tag-sign-up-forms"],"acf":[],"yoast_head":"\nHow to make Pop Ups work for you | VerticalResponse<\/title>\n<meta name=\"description\" content=\"Create pop-up forms that your website's visitors actually want to engage with. Here's how to optimize your VerticalResponse Pop Ups according to industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verticalresponse.com\/blog\/how-to-make-pop-ups-work-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make Pop Ups work for you\" \/>\n<meta property=\"og:description\" content=\"Create pop-up forms that your website's visitors actually want to engage with. 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