{"id":13233,"date":"2021-01-29T01:57:05","date_gmt":"2021-01-29T06:57:05","guid":{"rendered":"https:\/\/verticalresponse.net\/?p=13233"},"modified":"2021-04-15T05:25:04","modified_gmt":"2021-04-15T10:25:04","slug":"prioritize-consumer-autonomy-why-we-choose-opt-in-list-building","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/prioritize-consumer-autonomy-why-we-choose-opt-in-list-building\/","title":{"rendered":"Prioritize Consumer Autonomy: Why We Choose Opt-In List Building"},"content":{"rendered":"

According to statistics, email marketing generates $44 for every $1 spent. That\u2019s an\u00a0<\/span>ROI of 4400%<\/a>!<\/p>\n

What\u2019s more, shoppers\u00a0are also found to spend 138% more when marketed to via email, and email is shown to be 40 times more effective for acquiring customers than Facebook and Twitter combined.<\/p>\n

From stats like these, it\u2019s obvious that email marketing is highly lucrative and effective. However, before you can leverage the power of email marketing, you\u00a0need to have a list of addresses to market to.<\/p>\n

This is where list building comes in.<\/p>\n

Although it might be tempting to do whatever you can to gain subscribers, this is a dangerous (and ineffective) tactic.<\/p>\n

One of the most important things to\u00a0focus on when starting with email list building is customer autonomy. To create an email list that truly fuels business growth, you\u00a0should be\u00a0using opt-in list building techniques.<\/p>\n

If you don\u2019t, this\u00a0will\u00a0compromise your email lead building efforts.<\/p>\n

Ready to find out why we choose opt-in list building? Let\u2019s jump into the details.<\/p>\n

What Is Opt-in List Building?<\/h2>\n

Have you ever signed up for a service\u00a0or online account and come across a small check box\u00a0and the words \u201cTick to receive marketing\u00a0materials and newsletters\u201d?<\/p>\n

If you have, this is an example of opt-in\u00a0<\/span>email list building<\/a>. The company is asking for your consent before adding your email to their marketing lists.<\/p>\n

Another example of opt-in list building is when you subscribe to someone\u2019s newsletter on a site by filling in a form. The form acts gain your consent\u00a0for receiving emails from the site or business.<\/p>\n

To carry out opt-in list building, you need to ensure\u00a0leads are given an opportunity to grant consent to receiving your marketing emails.<\/p>\n

If you purchased a list of email addresses or are using addresses from business cards\u2014and marketing to them without their active consent,\u00a0this is non-opt-in list building. The same goes for using email addresses that your site has collected\u00a0where\u00a0the owners did not consent to receive marketing materials.<\/p>\n

Let\u2019s now examine why this is not a good idea and why we recommend opt-in email list building strategies instead.<\/p>\n

It Is the Law<\/h2>\n

First and foremost, in many cases, it is\u00a0illegal to send unsolicited marketing emails.<\/p>\n

In the US, the\u00a0CAN-SPAM Act<\/a>\u00a0<\/span>does not require you to gain consent from email recipients. This means you can send marketing emails to American leads without breaking the law. However, this is not the case with European and Canadian leads.<\/p>\n

According to the more stringent GDPR laws and Canadian Anti-Spam Legislation, you\u00a0must\u00a0<\/em>gain clear and affirmative consent from recipients before sending them marketing materials.<\/p>\n

What\u2019s more, even though\u00a0the\u00a0CAN-SPAM Act doesn\u2019t ban unsolicited emails, it\u2019s still advised to steer clear of this with American recipients to avoid complaints.<\/p>\n

Repercussions\u00a0for violating anti-spamming includes being blacklisted and fined, sometimes as much as $41,484 per non-compliant email.<\/p>\n

For many online marketers, you will likely have residents from all over the world on your email list. To avoid violating anti-spamming laws, it\u2019s essential that you use opt-in email list building practices.<\/p>\n

It\u2019s More Effective<\/h2>\n

Besides keeping you on the right side of the law, opt-in list building\u00a0is more effective.<\/p>\n

This is because everyone on your list has agreed to be there. They are a more targetted group of leads, and the likelihood of them engaging with your emails and marketing materials is therefore higher.<\/p>\n

If you send emails to recipients who haven\u2019t given their consent, they will most likely ignore these communications because they will look like (and be) spam.<\/p>\n

It\u2019s Cheaper<\/h2>\n

Let\u2019s be honest. Email marketing does come with some costs. The larger your email list and the more emails you send out, the\u00a0higher your costs will be.<\/p>\n

For this reason alone, you don\u2019t want to have a bloated email list filled with recipients\u00a0who don\u2019t want to receive emails from you. This will bring down your ROI and drive up costs unnecessarily.<\/p>\n

Besides choosing opt-in list building and respecting permission levels, you should also do regular pruning of your list to ensure that all your recipients\u00a0want\u00a0to continue receiving your\u00a0messages. All you have to do is send out a mail to the addresses with the lowest open rates, asking the recipient to take action if they don\u2019t want you to remove them from your list.<\/p>\n

If no action is taken, remove the address.<\/p>\n

This is\u00a0an essential component of\u00a0email list management<\/a>. The last thing you want is to give yourself more work by adding people to your list who never wanted to receive communications in the first place.<\/p>\n

Opt-in List Building Is Better for Your Brand Image<\/h2>\n

Have you ever been spammed? If so, what did you think of the company doing it? You probably thought, \u201cBunch of money-hungry sharks, there\u2019s no way I\u2019m buying anything from you!\u201d<\/p>\n

If you start emailing people without their consent, this is spammy behavior. The recipients will likely think\u00a0you\u2019re just after sales, and you aren\u2019t providing value. This is the opposite of\u00a0how you want them to feel.<\/p>\n

In today\u2019s marketing world, the most effective techniques are ones where\u00a0brands\u00a0prove and provide value first and\u00a0then\u00a0<\/em>directly market\u00a0their offering. This is\u00a0also the core of successful drip campaigns.<\/p>\n

Sending out unsolicited emails without doing proper email lead building will work against all your\u00a0engagement efforts because the receivers probably won\u2019t trust your brand.<\/p>\n

Streamline Your Email Marketing<\/h2>\n

Besides being the most compliant route, opt-in contact list building is also one of the best ways to streamline your email marketing efforts and build trust with your subscribers. Not only is it cheaper and more efficient, but it\u2019s also far more effective.<\/p>\n

Are you looking for\u00a0more ways to optimize your email marketing campaigns? We have a\u00a0<\/span>suite of powerful tools<\/a>\u00a0<\/span>that will allow you to build campaigns in minutes. Packed with additional features, such as automated follow up emails, landing page builders, and more, our full-service email marketing package gives you everything you need to launch and run highly professional and impactful campaigns.<\/p>\n

Sign up<\/a>\u00a0<\/span>for a free trial today and leverage the power of streamlined email marketing.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

According to statistics, email marketing generates $44 for every $1 spent. That\u2019s an\u00a0ROI of 4400%! What\u2019s more, shoppers\u00a0are also found to spend 138% more when marketed to via email, and email is shown to be 40 times more effective for acquiring customers than Facebook and Twitter combined. From stats like these, it\u2019s obvious that email […]<\/p>\n","protected":false},"author":2,"featured_media":13234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[],"class_list":["post-13233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-list-building"],"acf":[],"yoast_head":"\nChoose Consumer Autonomy: Why We Choose Opt-In List Building<\/title>\n<meta name=\"description\" content=\"Opt-in marketing is a well known and effective list building strategy that gives the customer more autonomy. 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