{"id":1278,"date":"2018-12-15T12:38:11","date_gmt":"2018-12-15T12:38:11","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=1278"},"modified":"2021-03-17T11:32:55","modified_gmt":"2021-03-17T11:32:55","slug":"4-fall-email-newsletter-best-practices-every-business-owner-should-know","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/4-fall-email-newsletter-best-practices-every-business-owner-should-know\/","title":{"rendered":"4 fall email newsletter best practices every business owner should know"},"content":{"rendered":"<p>Did you know that your customers love newsletters? Recent polls have shown that\u00a0<a href=\"https:\/\/blog.capterra.com\/statistics-email-marketing-not-dead\/\">90 percent<\/a>\u00a0of consumers prefer to receive company updates from email newsletters. But that doesn\u2019t mean that you can phone in your next email. If you want to build a strong relationship with your subscribers and ensure that they look forward to your messages, you have to keep brushing up on email newsletter best practices. Now that summer is drawing to a close, it\u2019s time to take your newsletter back to school. Follow these tips to create compelling newsletters for the fall season and beyond.<\/p>\n<h3>Make sure your newsletter is scannable<\/h3>\n<p>This newsletter design best practice should be at the top of your mind all year long. But if you\u2019ve slipped up, and have accidentally been creating overly long messages or cramming text and photos together in your emails, now is the time to hit reset on your design process. The holiday season is a major revenue driver \u2014 and it\u2019s right around the corner. You don\u2019t want to turn off readers before you even have a chance to launch your promotional campaigns in the winter. So, start creating newsletters that are easy to scan.<\/p>\n<ul>\n<li>Break up content into small blocks of three or four sentences to make it easier for subscribers to mentally process information.<\/li>\n<li>Create bulleted or numbered lists when appropriate (i.e., when listing tips, writing out steps for a how-to or presenting brief company updates).<\/li>\n<li>Use headlines for each section, so readers can quickly get the gist of the email before they dig in.<\/li>\n<li>Don\u2019t skimp on the whitespace. Give your readers\u2019 eyes a break by making sure there is plenty of blank space surrounding text, images and graphics.<\/li>\n<\/ul>\n<p>Remember, you could have great content with tons of useful tips and information, but if it\u2019s all buried in a wall of text, it\u2019s likely to be ignored. Check out this email from Tasting Table to see how the company balances whitespace, images and text:<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1279 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/scannable-min.png\" alt=\"\" width=\"398\" height=\"798\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/scannable-min.png 375w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/scannable-min-150x300.png 150w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/div>\n<h3>Create a fall-themed how-to, checklist or guide<\/h3>\n<p>The goal of a newsletter \u2014 and really all content \u2014 should always be to add value to the lives of your readers. If your content isn\u2019t going to entertain, inform or solve a problem, there\u2019s no real reason for anyone to click on your messages. Of course,\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/75-email-newsletter-content-topics-you-can-use-asap\/\">it isn\u2019t always easy to come up with compelling ideas<\/a>, but the good news is that you have a built-in theme and jumping off point with seasonal newsletters.<\/p>\n<p>Think about all the ways that your business is uniquely equipped to help subscribers prepare for the season. A clothing retailer could celebrate the return of sweater weather with a fall trend report, a plumber or contractor might provide tips on weatherproofing homes, and a landscaper could offer autumn pruning and gardening advice. Consider what your readers want this time of year and create educational content that will help them satisfy that need.<\/p>\n<h3>Have fun with copy<\/h3>\n<p>Want to add some flair to your newsletter copy? Get punny. With seasonal content, there are so many opportunities to weave in puns, emojis and fun phrases. Subject lines and headlines are the best places to try out your clever fall wordplay. In this example from Petco, cute, fall-themed headlines are used to present holiday pet tips:<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img decoding=\"async\" class=\"wp-image-1280 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/headlines-min.png\" alt=\"\" width=\"492\" height=\"958\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/headlines-min.png 494w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/headlines-min-154x300.png 154w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/div>\n<h3>Get started now<\/h3>\n<p>The early bird gets the email clicks, so start creating your newsletters well before they need to be sent. Doing so will give you ample time to review messages before they go out, enabling you to check for any typos and perfect your email layout. It will also make life a little less stressful. You have so much to do to keep your business running smoothly, and you shouldn\u2019t have to scramble to get your emails out on time.<\/p>\n<p>Be mindful of upcoming events, promotions and other important dates that you want to mention in your newsletter. For the fall, that might include Veterans Day, Halloween, the beginning of basketball and football seasons, and Thanksgiving. After you\u2019ve created your newsletter, use VerticalResponse\u2019s\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/introducing-email-automation\/\">Email Automation<\/a>\u00a0to schedule it.<\/p>\n<p>Newsletters are a great way to keep in touch with your target customers, boost website traffic and highlight the benefits of using your products and services. Make sure your subscribers are enjoying your messages by referring to these newsletter best practices all year long.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spruce up your email newsletter for the fall season \u2014 and beyond \u2014 with these design and copy tips.<\/p>\n","protected":false},"author":7,"featured_media":1281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[5],"tags":[14,43,42],"class_list":["post-1278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-newsletters","tag-content-marketing","tag-copywriting","tag-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 fall email newsletter best 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