{"id":1053,"date":"2020-12-11T07:10:45","date_gmt":"2020-12-11T07:10:45","guid":{"rendered":"https:\/\/vr2.wpengine.com\/?p=1053"},"modified":"2021-04-05T07:18:39","modified_gmt":"2021-04-05T12:18:39","slug":"6-creative-ways-to-use-emojis-in-emails","status":"publish","type":"post","link":"https:\/\/verticalresponse.com\/blog\/6-creative-ways-to-use-emojis-in-emails\/","title":{"rendered":"6 Creative Ways to Use Emojis in Emails"},"content":{"rendered":"

It\u2019s no secret that email marketing is one of the most lucrative ways that you can target your audience.<\/p>\n

In fact, nearly\u00a070% of small businesses<\/a>\u00a0use email marketing as one of the primary methods of communicating with their customers. Your tone doesn\u2019t always have to be formal, either\u2014 you can implement emojis in your messages as long as you use them creatively.<\/p>\n

Not quite sure how to begin? We\u2019ve got all the info you need.<\/p>\n

Let\u2019s explore everything you should keep in mind when it comes to using emojis in emails.<\/p>\n

1. Use Them Appropriately<\/h2>\n

It should come as no surprise that emojis are only effective in\u00a0email marketing<\/a>\u00a0if you use them appropriately\u2014 the emojis that you use should match the tone of your message.<\/p>\n

For example, you wouldn\u2019t want to include smiley faces or laughing emojis when you announce that a key member of your company is no longer working with you. The same can be said about using sad emoji alongside positive news.<\/p>\n

In general, you should avoid using sad emojis entirely since you run the risk of eliciting a negative emotional response in your audience.<\/p>\n

2. Subject Lines Are Prime Real Estate<\/h2>\n

Your email subject line is perhaps the best place to use emojis, especially since there are so many creative ways in which you can do so. Animal emojis, in particular, are some of the most attention-grabbing.<\/p>\n

A business that offers horseback riding lessons, for instance, could include a horse emoji in the subject lines of its marketing emails. This emoji could also be used in other scenarios for different businesses when discussing horsepower vehicles, track & field events, etc.<\/p>\n

It\u2019s generally recommended to limit yourself to one emoji per subject line, though. Otherwise, this could be visually overwhelming and also make your business seem unprofessional.<\/p>\n

A well-placed emoji could sometimes mean the difference between a user skimming their inbox or opening your message. So, don\u2019t neglect the utility that they provide.<\/p>\n

3. Don\u2019t Spam<\/h2>\n

Limiting your overall use of emojis is also a good idea when it comes to the body copy of your email.<\/p>\n

You can think of emojis as a sort of \u2018spice\u2019\u00a0to accent the overall flavor of your message. If you overuse them, you can ruin the experience entirely and make your message far less effective.<\/p>\n

In some scenarios, this could also result in people unsubscribing from your\u00a0email list<\/a>.<\/p>\n

Instead, use emojis to add a bit of punch to the end of a sentence or paragraph. They\u2019re also good to use during the conclusion of your message, as it will help your message end on a positive note.<\/p>\n

4. Avoid Emojis That Could Be Misinterpreted<\/h2>\n

Unfortunately, many businesses made the mistake of using certain emojis incorrectly. This often stems from researching the actual definition of the Moji and not its social significance.\u2028 For example, tired emojis can often be misconstrued as being sad (or whiny, in some cases).<\/p>\n

Others (such as the \u2018information desk\u2019 emoji) could come off as you being sassy or rude. So, it\u2019s essential that you take the time to fully understand the social meaning behind each emoji that you\u2019re planning to use in order to avoid any awkward interactions with your audience.<\/p>\n

It\u2019s not impossible for a single unpleasant interaction to leave a negative impression of your brand, which is something you\u2019ll want to avoid at all costs.<\/p>\n

5. Brand Your Emojis<\/h2>\n

If there\u2019s an existing emoji that coincides with your brand, you should use it as frequently as possible so that you can effectively brand this icon. For example, the aforementioned facility that provides horseback riding lessons could use horse emojis consistently in their marketing efforts.<\/p>\n

Over time, it will be difficult for their audience to think of that emoji or use it without associating it with\u00a0that business.<\/p>\n

Keep in mind, though, that this doesn\u2019t work for every scenario. A clothing brand that specializes in designer clothing or skater fashion wouldn\u2019t benefit from constantly using a T-shirt or denim jeans emoji. Although these emoji\u2019s represent clothing, they aren\u2019t specific enough for that particular company to support their brand with.<\/p>\n

6.\u00a0Focus on The Most Popular Options<\/h2>\n

As you may expect, not every emoji is viable in every scenario. So, you\u2019ll need to prioritize using the most popular ones in order to achieve the result you\u2019re looking for.<\/p>\n

These\u00a0include:<\/p>\n